Luxury Brand Ambassadors

Luxury brand ambassadors are often split into two tribes:

Firstly, your own team. We work with brands to upskill their team to become effective luxury brand ambassadors online.  

They are the heart of what your business is about and can dramatically increase mentions and follows, as well as post lucrative content around broader brand activity.  

This means you end up with a whole company of people posting high quality content that will raise your brand awareness on channels like LinkedIn and Instagram.

We often work with our clients’ HR team to build this type of activity into PDP programmes and get teams to work towards rewards schemes based on the content they create. A win for luxury brands but also a win for your team as they increase their own personas online.

Secondly, flagship celebrities. Working with them, and using their influence and presence to reach new audiences.  These ambassadors have large reach and strong influence on social channels and we can look to harness this on behalf of your brand.

Often these programmes are supported by wider smaller influencers but with a key celebrity or star influencer at the forefront of the campaign.

At Giant Leap, we handle the end-to-end management from finding the right luxury personality, through to negotiating with their agents and developing the right ideation for the partnership.