Luxury copywriting
Ensuring your luxury brand is expertly executed across all channels, both digital and traditional, starts with developing a consistent tone of voice and robust content strategy for web, social, and PR. This forms the cornerstone for all your brand copy.
INSIGHTS AND DATA
Next, using customer insights and digital data, we’re able to craft optimal content for your luxury audiences for each of the channels they engage with.
INTERNATIONAL MARKETS
We’ve done this across some of the world’s largest flagship luxury brands both in the UK and US but also across the world, building local content creators in new markets, with a centralised strategy that’s managed and reported from the UK. This includes the Middle East, Asia (Japan, China, and Korea), and European markets (Germany, France, Italy, and Spain). Â
EXPERTISE
Our teams are experts in developing luxury content. We understand the values and needs of wealth audiences, how they like to be communicated with.Â
We take this knowledge to help brands elevate their status and exclusivity through our content style and the way in which the narrative is crafted.
Crucially, the copy must make the luxury consumer feel valued and part of an exclusive club.
DIGITAL-FIRSTÂ
We also ensure that our content is written with a digital-first approach so that it’s relevant for the right channels: web, social, PR, search, and CRM.Â
We don’t believe in a one-size-fits-all approach for the luxury consumer; we strive to deliver copy that helps luxury brands develop a closer 1-2-1 relationship with their community.
CONTENT FOR THE LUXURY CONSUMER
Whether you require an overarching content strategy for your luxury brand, specific campaign support, or help to develop optimal content for your digital touchpoints on an ongoing basis, we can deliver a step change for your brand.Â
If you would like to find out more about Giant Leap’s luxury copywriting services please get in touch.