In truth, there are a number of great CRM platforms in the market. 

We’ve been very impressed with SugarCRM – a newcomer to the market. It’s easy to use, low cost, and flexible. There’s also great service from enterprise packages such as Adobe and Salesforce, as well as a whole host of other technology providers.

It’s critical when looking at replatforming/choosing a new partner, that you align with what’s right for your business goals and evaluate the market against your infrastructure and technology needs. 

Indeed, at Giant Leap, while we have a relationship with Bloomreach, we only suggest this tech solution to our clients if it meets their business requirements. 

That said, we have partnered with Bloomreach for a number of reasons. This CRM/CDP platform makes a lot of sense for luxury brands. It offers a large number of solutions under one roof, while integrating insights from your marketing to give a greater depth of understanding of your customers, while keeping a lid on prices.

The advantages of Bloomreach CRM

  • Composable commerce: Bloomreach offers a composable commerce platform that allows businesses to mix and match different components to create a custom commerce experience. This gives businesses the flexibility to adapt to changing needs and trends.
  • AI-powered personalisation: Bloomreach uses AI to personalise the customer experience at every touchpoint. This includes product recommendations, search results, and content.
  • Headless commerce: a solution that allows businesses to decouple their commerce storefront from their back-end systems. This gives businesses the freedom to choose the best technologies for their needs and to create a seamless customer experience across all channels.
  • Unified commerce: Bloomreach offers a unified commerce platform that allows businesses to manage all of their commerce channels from a single place. This includes online, offline, and mobile channels.
  • Open-source software: This gives businesses the freedom to customise the platform to their needs and to integrate with other systems.

Overall, Bloomreach’s USPs make it a good choice for businesses that are looking for a flexible, scalable, and personalised commerce solution.

Bloomreach CRM benefits

In addition to the above, Bloomreach also offers a number of other features and benefits:

  • A wide range of commerce features including product management, pricing, promotions, inventory management, order management, and customer relationship management (CRM).
  • Global reach: Bloomreach has a global reach, with offices in North America, Europe, and Asia. This makes it a good choice for businesses that are looking to expand into new markets.
  • A strong customer base: Bloomreach has a strong customer base, including companies such as Adidas, Bosch, and Marks & Spencer. This shows that Bloomreach is a trusted and reliable commerce solution.

If you would like to talk to Giant Leap about your CRM needs or how you can better take advantage of your marketing technology stack then please get in touch with us.

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