HOW LUXURY BRANDS NEED TO ADAPT TO THE FUTURE OF WEB3

Web 3, also known as the decentralised web or the blockchain web, promises to provide a more secure, private, and equitable online environment, where individuals enjoy a more user-centric experience, with greater control over their data and online interactions.

One of the key technologies underpinning Web 3 is blockchain. This provides a secure and transparent way to store and transfer information without the need for intermediaries. This has the potential to transform many industries, including finance, supply chain management, and identity verification, among others.

By 2030, it’s likely that Web 3 will have matured and become more mainstream. We may see the emergence of new decentralised platforms and applications that offer a range of services, from social networking to gaming and e-commerce. We may also see the widespread adoption of decentralised finance (DeFi), where users can borrow, lend, and trade cryptocurrencies and other assets without the need for traditional financial institutions.

At Giant Leap, we’re keeping a close eye on the growth and innovation of W3, identifying opportunities for our clients to further enhance the experience that consumers have with their brand.