Beautifully Created luxury Brands With A Giant Leap in Performance
The luxury digital space moves at high speed with the likes of ChatGPT and Bard set again to alter the way we find content across the internet. While these emerging technologies will rewrite how we operate and find content, they offer brands both opportunities and risks.
At Giant Leap we look to understand the market in detail. We research how the landscape is evolving, so we can keep our clients at the forefront of major changes. We seek to take advantage of powerful innovation, while mitigating risk and protecting brand integrity.
Wider than this, we lead the market when it comes to new platforms; from the MetaVerse and NFTs, through to new social platforms such as BeReal and WeAre8. We understand the value and impact – both today and tomorrow – that these can make on your business.
METAVERSE & NFTs
The metaverse is a term used to describe a future version of the internet that’s based on virtual and augmented reality technologies, and is often envisioned as a shared online space where users can interact with each other and digital objects in a more immersive way.
Web 3, also known as the decentralised web or the blockchain web, promises to provide a more secure, private, and equitable online environment, where individuals enjoy a more user-centric experience, with greater control over their data and online interactions.
Artificial Intelligence (AI)
AI is becoming increasingly important for luxury businesses as it offers numerous opportunities to enhance and personalise the customer experience, optimise operations, and drive growth.
Emerging Social Apps
Social apps will continue to evolve with trends influencing the development of new platforms in the coming years. Apps dedicated to particular niches, that focus on privacy and security, that dip into the world of AR and VR, with plenty of short-form video, could become more commonplace.
We work across a number of verticals including luxury hotels, watches, cosmetics, cars, apparel and private wealth management. We build out research that gives us a deep understanding and enables us to have a unique viewpoint across the sectors we work within. We use these insights from search, social and creative to give clarity on how wealth audiences are changing for your sector and how you need to adapt. We undertake detailed research on a regular basis to inform industry segments on how they can change their approach to gain competitive advantage.
Across your sector we benchmark the creative used, the platforms engaged with and the tactics enlisted to understand the impact and how it resonates with the wealth audience. This then offers us insights as to how we can change the status quo. We use score cards across a wide number of success metrics, which help us to understand how the landscape is changing over time as well as how the wealth customer is engaging with or adapting to trends and technology.
Brands wanting to communicate with wealth audiences must ensure they’re secure both in terms of the publishers they use and the content they’ll share that space with. To drive this we build out detailed lists of safe, credible content areas for both social and display and advise which partnerships within the earned media space will drive best brand value while ensuring the needs of the audience are reflected in their creative.
Brand performance is split into two key areas: brand growth and business performance. Whether you are looking to drive activity to help build brand cut-through and gain market share, or push hard on driving commercial results from tighter budgets, we can deliver programmes of work that will help you to make a Giant Leap in your business results.