“Giant Leap: In Conversations With…” Features Exclusive Insights from Family Office Experts, Hospitality Innovators, and Luxury Brand Pioneers
Giant Leap Digital, recently recognised as the Best High-End Digital Marketing Agency 2025 – UK, today announced the launch of “Giant Leap: In Conversations With…”, a six-part podcast series offering unprecedented access to the minds shaping the luxury and wealth management industries.
The series, launching June 16th with weekly episodes, features intimate conversations with industry leaders who are redefining how luxury brands connect with high-net-worth audiences. From family office executives managing billions in assets to automotive investment pioneers disrupting traditional markets, each episode delivers actionable insights for marketers targeting affluent consumers.
“You know, we’re always talking about knowing your audience, but these conversations really get under the skin of how wealth is changing,” said Ben Lilly, Founder of Giant Leap Digital. “What we’ve captured here isn’t just insights about luxury marketing – it’s the real stories behind how this industry is evolving. These are the people who understand what wealthy consumers actually want, not what we think they want.”
The series is hosted by Niki McMorrough, former Head of Content at Bentley Motors and founder of Affluent Audiences, whose expertise in luxury marketing and wealth audience insights brings depth and context to each conversation.
Episode Lineup Features Industry Pioneers:
- Kate Forsyth (Hundle Family Office) – Deputy Chief Investment Officer revealing how 60% of UK wealth will be controlled by women by 2025 and the rise of alternative asset investing
- Michael Guyatt (Skincare founder, formerly at 111 Skin) – Digital marketing veteran sharing insights from building luxury skincare brands for ultra-high-net-worth customers spending £12,000+ annually
- Harry Edworthy (Auto Folio) – 21-year-old entrepreneur revolutionising automotive investment with 310,000+ social media followers and innovative car-as-asset strategies
- Kaye Carmichael (Luxury Fashion Consultant) – Sustainability expert from Net-A-Porter, Chanel, and Mulberry on the circular economy transforming luxury fashion
- Naomi Heaton (The Other House) – Hospitality innovator creating “hybrid living” experiences for global citizens choosing flexibility over property ownership.
“These conversations reveal the human stories behind luxury industry transformation,” said McMorrough. “Whether it’s a family office executive explaining impact investing or a 21-year-old disrupting automotive investment through social media, our guests provide real insights you can’t find anywhere else.”
The podcast addresses critical industry shifts including the great wealth transfer, changing consumer values post-COVID, the rise of sustainable luxury, and how digital platforms are democratising previously exclusive markets.
Key Topics Include:
- How family offices are adapting investment strategies for female wealth control
- The psychology behind ultra-luxury consumer behaviour and spending patterns
- Digital marketing tactics that actually work with high-net-worth audiences
- Sustainable luxury trends reshaping brand strategies
- Experiential hospitality innovations for global citizens
- Social media strategies for reaching affluent younger demographics
Industry Recognition and Expertise
Giant Leap Digital’s launch of this podcast series builds on its reputation for understanding wealth audiences through data-driven insights rather than assumptions. The agency’s proprietary approach to audience segmentation has helped luxury brands from fashion houses to superyacht manufacturers achieve measurable results in notoriously difficult-to-reach markets.
“We’ve learned that the rich really are getting richer, but more importantly, how they think about wealth is fundamentally changing,” Lilly added. “You’ve got 21-year-olds disrupting automotive investment through Instagram, family offices adapting to female wealth control, and hospitality brands creating entirely new categories. These aren’t trends – this is the new reality for anyone targeting affluent audiences.”
Availability and Access
“Giant Leap: In Conversations With…” launches June 16, 2025, with new episodes releasing weekly for six weeks. The series will be available on Spotify, and giantleapdigital.co.uk, with extracts on Giant Leap’s Tiktok, Youtube, Instagram and Linkedin.
About Giant Leap Digital
Tucked away in the heart of Mayfair, London, Giant Leap Digital has swiftly emerged as a go-to partner for high-end brands looking to reach high-net-worth audiences across global markets. Founded by Ben Lilly, the agency brings a new kind of thinking to the luxury space—merging data intelligence with striking creative and precision media to create campaigns that aren’t just beautiful, but built to perform.
Now recognised as the Best High-End Digital Marketing Agency 2025 – UK, Giant Leap Digital is grounded in four key disciplines: creativity, media, data, and innovation. The agency has developed a proprietary approach to understanding how affluent consumers interact with digital platforms, helping luxury brands connect with “wealth audiences” through behaviour, psychology, and intent rather than basic demographics.