Valangin Brenets
Marketing Consultancy to empower internal teams on improving SEO growth/visibility for the business
About the Brand
Luxury is often defined by a feeling, you think of the warm cashmere jumper you wear on a cold winter’s day. The feel of the soft fabric against your skin instantly makes you feel special and you know you have indulged in something luxury. This is no different for Valangin Brenets razors. Every element of the razor is designed to be an experience, the feel of the guilloche handle, the diamond encrusted hilt through to the closeness of the world’s most luxurious shave.
The Request
Valangin Brenet needed to drive better online visibility of the product and ultimately drive greater leads for the business.
The Brief
Giant Leap stepped in to help them with their overall marketing strategy, looking at:- the proposition, the creative, the messaging and TOV as well as the go to market strategy.
My brand took a Giant Leap forward working with GLD. Very impressed with the team's depth of knowledge and willingness to support me.
The Process
This short term consultancy helped to set Valangin Brenets up for success. They were able to double down on elements of the brand that worked while unlocking new potential through the consultancy provided. We provide a clear roadmap of SEO elements that needed to be addressed, technical, content and outreach, enabling Valangin Brenets internal teams to improve the over health and organic visibility for the site.
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Impact
Within six months, Valangin Brenets saw a +30% increase in qualified leads, a +50% uplift in ranking keywords, and a +100% growth in page one keyword visibility. Beyond the numbers, the brand was left with a clear, actionable strategy to sustain digital growth and maintain its reputation as the world’s most exclusive shaving company.
+100% growth in page one keyword visibility
+50% uplift in ranking keywords
Increase in qualified leads
within six months