San Lorenzo
Driving qualified leads for the Cannes Yacht Show from the UK market.
About the Brand
Sanlorenzo is synonymous with exceptional Italian design and craftsmanship, creating some of the world’s most elegant and distinctive superyachts. With a reputation built on precision, artistry, and exclusivity, the brand continues to shape the luxury yachting industry on a global scale.
The team at Giant Leap Digital truly understands our vision.
The Brief
As the brand expands across the globe the UK team asked Giant Leap to help support their growth plans by bringing together a full funnel marketing approach to help support engagement with HNW and UHNW audiences. Central to this is looking at how Sanlorenzo can drive better value from the events hosted throughout the year. To galvanise this we have developed a programme of work to help nurture new audiences at different parts of the sales cycle, with the ultimate aim of building trust and a relationship, which can then be closed at one of the major yacht shows during the year.
The Process
In 2024 Giant leap ran a test looking at the impact of this full funnel approach in the build up to the Cannes Yacht Show. Over an 8 week period, we used our relationship with Mastercard to help spearhead our access to new wealth audiences across the UK, we targeted different groups based on their needs – Lifestyle, Artisan, Adventure, Made to Measure and On Board Living. Â Each having high quality bespoke videos designed to elevate the subject area delivered in a short format between 10 & 20 seconds in length. Once we had seen a high engagement on this creative, we then targeted these audiences with our VIP offer to the show itself. This approach was highly successful, compared to the previous campaign.
Their comprehensive marketing solutions have elevated our brand’s digital presence, delivering outstanding results in a competitive industry.
Impact
The campaign achieved a +150% increase in brochure downloads, a +400% uplift in site traffic, and over 1 million impressions across premium publications including Vogue, Robb Report, Harper’s Bazaar, and Forbes. Importantly, it generated a strong pipeline of qualified leads for the Cannes event, all while maintaining an exceptionally low CPC of £1.48—proof that luxury audiences can be reached with both impact and efficiency.
Importantly, it generated a strong pipeline of qualified leads for the Cannes event, all while maintaining an exceptionally low CPC of £1.48—proof that luxury audiences can be reached with both impact and efficiency.
The campaign achieved a +150% increase in brochure downloads, a +400% uplift in site traffic
Impressions
Across premium publications including Vogue, Robb Report, Harper’s Bazaar, and Forbes.