Payoneer
Enhancing organic visibility across nine global markets to drive app downloads.
About the brandÂ
Payoneer is one of the world’s largest money transfer platforms, trusted by millions of businesses globally. From SMEs to multinationals including Google, Apple, Airbnb, and Amazon, the platform enables companies to send and receive cross-border payments seamlessly. As Payoneer continued its global expansion, the brand recognised the need to strengthen its SEO performance to ensure visibility across diverse international markets.
The Request
The goal was to enhance SEO authority and backlink strength across nine priority markets: Argentina, Brazil, Ukraine, UAE, Israel, Pakistan, India, Vietnam, and the Philippines. Beyond building fresh links, Payoneer also needed to resolve legacy SEO challenges, such as thousands of dead links and a significant volume of low-quality backlinks that were damaging overall domain health.
The Brief
Giant Leap Digital was engaged to design and execute a multi-market SEO PR programme. The remit involved improving backlink health, strengthening keyword rankings, and increasing domain authority in competitive fintech markets. The project also required tailoring campaigns for local contexts, ensuring that content resonated with businesses and publishers in each market while maintaining a consistent global strategy.
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The Process
Our approach combined content-led outreach with technical SEO remediation. High-quality, localised articles were developed and placed across relevant news outlets, blogs, and guest posting sites to establish strong editorial backlinks. In parallel, a global technical audit was conducted to evaluate existing backlink health. This audit uncovered over 25,000 dead links and 17,000 low-quality backlinks, which were systematically removed or disavowed to protect Payoneer’s domain authority.
By integrating content campaigns with rigorous technical SEO work, we created a balanced strategy that not only delivered short-term gains in visibility but also established a long-term framework for healthier search performance across all markets.
Impact
Within six months, Giant Leap delivered measurable impact: 650 high-quality backlinks were secured across eight active markets, total backlink volume increased by 200%, and global search impressions rose by 50%. These results significantly enhanced Payoneer’s organic visibility and reinforced its position as a leading payments platform worldwide. Beyond the metrics, the campaign has provided Payoneer with a scalable blueprint for SEO success across its international footprint.
650 high-quality backlinks were secured across eight active markets
Total backlink volume increased by 200%
Global search impressions rose by 50%