Payoneer

Improving organic visibility across nine global key markets, to drive downloads of the Payoneer App.

About the brand

Payoneer is one of the worlds largest money transfer apps. Supporting millions of business globally, including large multinationals, Google, Apple, AirB&B, Amazon but to name a few. This technology helps minimise money transfer payments and can be scales from small businesses to multinationals.

The Request

To improve the SEO authority and backlinks associated with Payoneer in Primary Markets – Argentina, Brazil, Ukraine, UAE, Israel, Pakistan, India, Vietnam and the Philippines. In these markets they were losing visibility to their competitor set and needed to improve the overall health and visibility of the domain.

The Brief

To provide SEO PR service in each market to improve the overall health of the backlinks as well as improve rankings, while look at quick wins to improve the overall authority. This included, understanding backlinks that lead to ‘dead’ pages on site (404) as well as low quality links that linked into payoneer that needed to be removed.

Great output and high quality of work! Pulled together Creative, Media and Data to drive incremental impact for Luxury brands! Recommend!

The Process

We developed high quality content in each market for our local teams across nine markets, outreaching to News, Blogs & Guest Post site. Making sure there was a negotiated placement aligning the brand PR approach and visibility while ensuring the domain authority from the publications drove the right value for Payoneer.

We provided technical skills at a global level, uncovering some 25k links that lead to 404 pages, while also finding 17k of low quality links that needed to be removed.

Impact

Within six months, Giant Leap delivered measurable impact: 650 high-quality backlinks were secured across eight active markets, total backlink volume increased by 200%, and global search impressions rose by 50%. These results significantly enhanced Payoneer’s organic visibility and reinforced its position as a leading payments platform worldwide. Beyond the metrics, the campaign has provided Payoneer with a scalable blueprint for SEO success across its international footprint.