Payoneer
Improving app store visibility, downloads, and competitive positioning across nine markets.
About the brandÂ
Payoneer supports millions of businesses worldwide with its scalable money transfer technology, empowering freelancers, entrepreneurs, and enterprises to send and receive payments seamlessly across borders. As part of its growth strategy, the company sought to expand organic app adoption globally, making it easier for users in diverse markets to access financial tools that help them manage, grow, and scale their businesses.
The Request
Payoneer wanted to make its app easier to find in both the iOS and Android stores. The goal was to improve keyword rankings, increase visibility beyond branded searches, and turn more store visitors into active users.
The Brief
Giant Leap Digital supported Payoneer by refining its app store listings and developing an App Store Optimisation (ASO) strategy. This included targeting non-brand keywords, updating content, and strengthening the app’s reputation. To measure progress more effectively, in-app event tracking was also set up, allowing performance to be monitored and improved over time.
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The Process
- Optimised app titles, subtitles, and descriptions with relevant keywords.
- Increased rankings for non-brand keywords to reach new audiences.
- Improved keyword coverage and the app’s overall reputation in the stores.
- Updated content to encourage higher conversion rates from views to downloads.
- Added in-app event tracking to gain better insights into performance.
Impact
App reputation index increased from 33% to 37%, ranked keywords grew by 150% (to 4.6k), incremental organic traffic rose by 79%, and CVR improved by 17–52% across multiple optimisation strategies.
