Payoneer
To improve the organic visibility for Payoneer App, improve download and gain greater visibility against competitors
About the brand
Payoneer is one of the worlds largest money transfer apps. Supporting millions of business globally, including large multinationals, Google, Apple, AirB&B, Amazon but to name a few. This technology helps minimise money transfer payments and can be scales from small businesses to multinationals.
The Request
Development of a strategic media approach to support promotions in both IOS and Android app stores.
The Brief
Payoneer wanted to expand its app visibility and organic discoverability across highly competitive categories in the iOS and Android app stores. The goal was to increase ranked keywords, improve conversion rates through better listing optimisation, and deliver incremental traffic across nine key markets.
Great output and high quality of work! Pulled together Creative, Media and Data to drive incremental impact for Luxury brands! Recommend!
The Process
- Optimised app titles, subtitles, and descriptions with relevant keywords.
- Increased rankings for non-brand keywords to reach new audiences.
- Improved keyword coverage and the app’s overall reputation in the stores.
- Updated content to encourage higher conversion rates from views to downloads.
- Added in-app event tracking to gain better insights into performance.
Impact
App reputation index increased from 33% to 37%, ranked keywords grew by 150% (to 4.6k), incremental organic traffic rose by 79%, and CVR improved by 17–52% across multiple optimisation strategies.
