Payoneer
To improve the paid visibility for Payoneer App, across nine key markets and drive greater downloads of the app from businesses in region.
About the Brand
Payoneer is one of the worlds largest money transfer apps. Supporting millions of business globally, including large multinationals, Google, Apple, AirB&B, Amazon but to name a few. This technology helps minimise money transfer payments and can be scales from small businesses to multinationals.
The Request
Development of a strategic media approach to support promotions in both IOS and Android app stores.
The Brief
Payoneer wanted to accelerate app adoption in priority markets by layering paid user acquisition campaigns on top of existing ASO work. The objective was to generate incremental installs quickly, while maintaining efficiency and ensuring alignment with the app store optimisation strategy.
Great output and high quality of work! Pulled together Creative, Media and Data to drive incremental impact for Luxury brands! Recommend!
The Process
- Deployed paid app install campaigns optimised for efficiency
- Tested creative variations and audience segments
- Applied ongoing budget reallocation based on real-time results
- Ensured alignment between paid campaigns and organic ASO
Impact
Incremental installs rose by 20% within the first month. Campaign performance benchmarks were established for scalable growth, creating strong synergy between paid and organic channels.
