L&C Company
Building a luxury website that elevates the L&C’s while improving technical and onsite content to drive long term brand growth.
About the Brand
L&C have carved out a formidable reputation for excellence and quality over the last 20 years helping develop some of the UK most recognisable interiors for both private clients and luxury business.
The Request
The L&C recognised that over time their digital opportunities had been missed and a new strategy was needed to help bring the brand inline with its excellent client delivery team.
Great output and high quality of work! Pulled together Creative, Media and Data to drive incremental impact for Luxury brands!
The Brief
Giant Leap was asked to look at the website and SEO to help L&C present a stronger creative vision while also taking competitive advantage of the SEO opportunities not exploited by their competition, with the overall goal was to help to improve visibility and the number of leads generated by the website. Giant Leap took this partnership to heart and recognised that the band owners Claire and Lucy wanted to be involved in every step of the development, so through close contact and weekly meetings we were able to help construct the right vision for the L&C that truly elevated their brand.
The Results
Over the course of 9 months we developed a new site, new content, new visual identity, we built a TOV document, a video guide for the outreach team, as well as a new site with over 180 new SEO friendly pages, with this we, reworked all the onside creative as well as key sections that customers searched for to help get them to the right content quickly.
