Lace Wallet
Data is key to driving the right results. After a full analytic audit, we uncovered key business insights that where game changers for the brand.
About the brandÂ
A new crypto wallet that has been developed by the team at Input Output, also famed for developing Cardano, one of the leading cryptocurrencies. Launching a new wallet to the market is always complicated but underpinning everything Lace do is their data.Â
The Request
To review the two key analytic platforms, GA4 and Posthog to understand if the data across the business was being tracked in the right manner, while developing KPIs that could be developed into a management report to look at the progress of both the App and the Website.
The Brief
To review the tracking across the two different analytics suites GA4 and Posthog, to uncover if there were issues with how the site was processing data, while also building a KPI framework for the management team and considering reporting visualisation tools.
Giant Leap Digital has been incredibly supportive as we begin our partnership. Their proactive approach and deep understanding of digital strategy give us confidence in achieving our goals together.
The Process
Over the course of two weeks, we audited more than 100 data points across GA4 and Posthog, carefully differentiating between app and website data sources. This allowed us to identify critical issues, such as misfiring events, untracked conversions, and duplicated metrics, which were creating blind spots in reporting. In parallel, we worked with senior stakeholders to define business-critical KPIs that would give clarity on performance at both an operational and strategic level. Once the framework was in place, recommendations were made on data visualisation tools to translate complex datasets into dashboards that were both accessible and actionable.
Impact
Early findings uncovered key business insights and significantly improved data accuracy across both app and website tracking. Senior management now has a clearer view of performance and a structured KPI framework that informs strategic decision-making. The project remains ongoing, with dashboards and reporting tools being continuously refined to ensure that Lace’s leadership has the clarity needed to scale confidently in a competitive market.
