Lace Wallet
A logo refresh and visual identity update to strengthen industry and community resonance.
About the brand
A new crypto wallet that has been developed by the team at Input Output, also famed for developing Cardano, one of the leading cryptocurrencies. Launching a new wallet to the market is always complicated. But needs the right visual look and feel to help engage with the community and build long term brand recognition.
The Request
To come up with a consistent look and feel for the the brand that would work alongside the new video ads that were being developed. While lace already had a logo, they wanted to push this to create something that would have more resonance with the community.
The Brief
To work up a new logo (four new creative routes) and test this through a small social execution to get feedback from the community as to which logo people like the best.
Giant Leap Digital has been incredibly supportive as we begin our partnership. Their proactive approach and deep understanding of digital strategy give us confidence in achieving our goals together.
The Process
Our lead designer embraced the brief, keen to show a young challenger brand how this could build better cohesion with the community. While staying true to some of the brand guidelines, we created new iconography, evolved the colour pallet, and modernised the font face. Working up four new creative executions. This was then shared over social media to get feedback from the community as to which logo they liked the best.
Impact
The project successfully delivered a refreshed logo and a comprehensive visual identity, which has since been rolled out across both digital and offline brand touchpoints. The updated look has strengthened brand recognition, improved consistency across campaigns, and provided a visual platform that supports Lace’s broader launch strategy. By balancing creativity with community insight, Giant Leap ensured that Lace’s identity feels both modern and authentic—setting the stage for long-term brand growth in the competitive crypto wallet space.
