Lace Wallet
Development of four new digital ads that help explain crypto investing in an easy and fun manner – debunking some of the jargon.
About the Brand
A new crypto wallet that has been developed by the team at Input Output, also famed for developing Cardano, one of the leading crypto currencies. Launching a new wallet to the market is always complicated. Over and above the technology that powers the buying and selling of currencies the brand needs to find the right proposition for the market and then promote to the layperson quite complex concepts of how the various attributes within a digital wallet work and why this is important for their digital success in the crypto world.
The Request
Launching a new wallet to the market is always complicated. Over and above the technology that powers the buying and selling of currencies the brand needs to find the right proposition for the market and then promote to the layperson quite complex concepts of how the various attributes within a digital wallet work and why this is important for their digital success in the crypto world. Lace reached out to Giant Leap to help. Having some of the leading crypto experts working at GLD we were in a strong position to help bring this to life.
Giant Leap are the go-to agency when it comes to luxury performance marketing.
The Process
Researching the market we could see that there was a gap in understanding, which presented an opportunity for Lace to fill. We wanted to talk to people in a fun and engaging manner and helped to debunk some of the myths around crypto while also looking into some of the cool facilities/technology that people often talk about. Â
Working with them on global campaigns has been hugely rewarding as their dedicated in-market client services team have helped us make a step change.
Impact
Four high-production educational videos were delivered, complemented by social cut-downs. The campaign improved community understanding, engagement, and brand visibility, positioning Lace as a trusted and approachable wallet in a highly competitive crypto market.
