GNYQUE
GNYQUE needed a go-to market digital strategy to help launch the brand in 6 key markets across Europe
About the brandÂ
GNYQUE, a new luxury cosmetics brand needed a go-to-market strategy that would enable them to generate cut through against some of the biggest high-end brands in the category, Augustinus Bader, 111Skin, Dr. Barbara Sturm and La Prairie.
The Request
To develop a go-to market digital strategy, understanding technology and media needed across owned, earned and paid.
The Brief
The business had high sales targets to achieve in the first 6 months and they needed a strategy that would enable them to gain traction fast, while building long term loyalty and brand affiliation.
Giant Leap are the go-to agency when it comes to luxury performance marketing.
The Process
Giant leap, over 6 weeks, developed a strategy that would enable GYNQUE to go live in 6 markets, we made recommendations on the technology stack, Integrations, partners, the audience. While building a full service digital strategy, media plan and roadmap. The plan covered all key digital channels. Publishers, Programmatic, Affiliates, SEO, Paid Media, Social Campaigns, Influencers, Shopping Channels and Amazon.
Impact
The consultancy delivered a clear, investor-ready vision and roadmap, positioning GNYQUE for launch across multiple markets. The strategy not only helped secure Series A funding but also provided a sustainable framework for building a luxury beauty brand capable of competing with the category’s most established names.
