GNYQUE
Developing a go-to-market digital strategy for launch across six key European markets.Â
About the brandÂ
GNYQUE is a new luxury cosmetics brand entering one of the most competitive categories in the beauty industry. The market is dominated by established players such as Augustinus Bader, 111Skin, Dr Barbara Sturm, and La Prairie, all of whom command strong loyalty from high-net-worth consumers. To succeed, GNYQUE required more than just a beautiful product—it needed a market entry strategy that could cut through the noise and establish credibility in a saturated luxury beauty landscape.
The Request
The founders sought a comprehensive go-to-market strategy that would identify the right technologies, partners, and media across owned, earned, and paid channels. With ambitious sales targets set for the first six months, speed of execution was essential, while also laying the groundwork for long-term brand equity and consumer trust.
The Brief
Giant Leap was tasked with creating a digital-first launch roadmap that delivered both immediate traction and enduring visibility. The strategy needed to address everything from the technology stack to brand storytelling, ensuring consistency across multiple European markets.
Giant Leap are the go-to agency when it comes to luxury performance marketing.
The Process
Over six weeks, we built a complete digital roadmap covering six markets. This included recommendations for technology integrations, media partners, and campaign sequencing. Our plan spanned publishers, programmatic media, affiliates, SEO, paid advertising, influencer collaborations, social campaigns, shopping channels, and Amazon. Audience segmentation and targeting strategies were designed to deliver short-term sales while also establishing deeper brand loyalty among luxury consumers.
Impact
The consultancy delivered a clear, investor-ready vision and roadmap, positioning GNYQUE for launch across multiple markets. The strategy not only helped secure Series A funding but also provided a sustainable framework for building a luxury beauty brand capable of competing with the category’s most established names.
