Chenot
Refreshing brand communications to engage today’s luxury wellness consumer.Â
About the brandÂ
Chenot is a world-leading wellness clinic headquartered in Switzerland, offering a seven-day programme integrating physical, mental, and nutritional interventions to promote longevity.
The Request
Chenot sought to update its visual and written communications to better resonate with High-Net-Worth (HNW) and Ultra-High-Net-Worth (UHNW) audiences. The goal was to refine brand expression so that every touchpoint—whether physical or digital—reflected the brand’s positioning within the global luxury wellness market.
The Brief
Giant Leap Digital undertook a comprehensive review of Chenot’s audience landscape. We analysed existing persona research, validated these insights against live digital behaviour and engagement data, and identified areas where messaging and creative execution could more effectively speak to the expectations of luxury clients. From this, we developed a refreshed visual identity and redefined written communications to align with the aspirations, values, and consumption patterns of HNW individuals.
Giant Leap Digital are true experts when it comes to luxury digital strategy. Understanding, personas, creative, behaviours and targeting at a global level.
The Process
Our process began with a granular dissection of audience cohorts, looking at psychographics, lifestyle markers, and digital behaviours to build a richer understanding of Chenot’s clientele. We evaluated the limitations of current creative assets—such as where design language felt dated or messaging lacked the precision and sophistication required to capture the attention of discerning audiences. These findings were validated through data-led testing to ensure relevance and impact.
The insights informed a complete refresh of Chenot’s brand communications. We introduced new taglines and messaging frameworks tailored to resonate with luxury consumer psychology, while also developing an updated visual identity that spanned merchandise, print, social media, and the website. The approach balanced aesthetic modernity with timeless elegance, ensuring Chenot’s brand language reflected both heritage and innovation.
Impact
The revitalised branding modernised Chenot’s communications across all global touchpoints, creating a more cohesive and aspirational brand presence. The updated identity and messaging frameworks fostered stronger engagement within Chenot’s international luxury community, reinforcing its position as a leader in the wellness and longevity space while deepening resonance with HNW audiences.
