Chenot
Chenot where keen to make a step change in their comms, while the brand had a strong reputation in the wellness space, their branding needed a refresh to evolve both visual and written comms.
About the brandÂ
Chenot is one of the world’s leading wellness clinics, based in Switzerland, they provide a seven day wellness programme that helps to reset your internal cell rejuvenation. They takel physical issues, mental health and diet to help you make long term changes to your health, based across seven locations. The Chenot method is recognised globally as leading the longevity space.Â
The Request
To make the brand more relevant and visually appealing to today’s wealth consumer, this evolution of the existing branding would then work across all mediums both on and offline.
The Brief
To make a step change in the brand identity, looking at the different pen portraits, validating these against our digital traffic, while pinpointing key charicertistrics of the consumers. Helping to evolve both the visual identity and written comms to help build a closer connection with our audience.
Giant Leap Digital are true experts when it comes to luxury digital strategy. Understanding, personas, creative, behaviours and targeting at a global level.
The Process
Dissecting our audience types, interest areas, current visual limitations and poor execution, while building in validation of the cohorts from our digital data, we were able to refresh key assumptions, the messaging house, key tag lines and well as the visual appeal of the content across merchandise, print, social and web.
Impact
Chenot had a new approach and visual identity that enable them to make a step change in their comms, internally and externally to better engage with their community.
