Auriens Chelsea
Building a qualified sales pipeline through improved SEO, social storytelling, and PPC targeting.
About the Brand
Auriens represents a step-change in later living. This high-end, luxury facility in the heart of Chelsea was the vision of Johnny Sandelson and Karen Mulville, whose extensive property development experience brought this one-of-a-kind concept to market.
The Request
Following the launch of 56 residences in Chelsea, the founders wanted to drive uptake through above- and below-the-line campaigns.
Working together on numerous projects and over a number of years, I can truly say that Giant Leap are one of most forward thinking teams I have come across.Â
The Brief
Giant Leap was engaged to create the right marketing strategy, alongside long-term SEO support and campaign delivery across social and Google. The primary goal was to generate high-quality leads for the sales team.
The Process
We combined creative storytelling with targeted media to highlight the benefits of Auriens and redefine perceptions of later living. Our work spanned paid media, influencer partnerships, and brand collaborations, while also ensuring the website was fully optimised for organic visibility and local SEO.
They have supported our digital transformation from its conception through to building the execution across numerous platforms and technology to drive a step change in performance.
+102% increase in qualified leads
+3% uplift in CTR from social ads
