Almanac Hotels
Delivering a step-change in performance media by onboarding a global media account across three hotels.
About the Brand
Almanac Hotels is a boutique hospitality brand redefining the luxury city-break experience across Europe. With flagship properties in Barcelona, Vienna, and Prague, Almanac combines architectural heritage with modern design, offering a stay rooted in culture, craftsmanship, and conscious service. As a fast-growing player in the high-end travel market, the brand is uniquely positioned — but faced challenges in aligning global ambitions with digital execution.
The Request
As the group expanded, it faced the challenge of aligning global and local marketing teams while addressing inefficiencies across a complex tech stack. Performance media needed to be elevated to meet revenue goals and support long-term transformation.
The Brief
Giant Leap was engaged to create a strategic roadmap for performance media, unifying teams and establishing a clear path towards digital transformation.
We’re absolutely thrilled with our new website, the design captures the spirit of Almanac Hotels perfectly, and the build was seamless.
The Process
We began by taking control of search and social media performance to demonstrate immediate impact. These quick wins laid the foundation for wider strategic initiatives. Alongside this, we audited the tech stack, website, social channels, feeds, and reporting structures. Our consultants also worked closely with local marketing teams to strengthen regional campaigns, ensuring consistency while respecting local nuances.
Giant Leap Digital delivered beyond our expectations.
Impact
Within six months, Almanac Hotels saw a +135% increase in revenue versus forecast, while achieving a -251% reduction in cost per click. These results not only delivered short-term wins but also validated the wider transformation roadmap, enabling the business to scale its luxury offering across global markets.
Within six months, Almanac Hotels saw a +135% increase in revenue versus forecast
While achieving a -251% reduction in cost per click. These results not only delivered short-term wins but also validated the wider transformation roadmap, enabling the business to scale its luxury offering across global markets.