Luxury Performance Marketing
Luxury Creative Marketing
Luxury Data Services
Innovation for Luxury Brands
Luxury Audience Profiling
We create detailed, data-led profiles of your most valuable customers, combining behavioural, transactional, and wealth insights to reveal who they are, what they want, and how to reach them.
Our luxury audience profiling service uncovers the unique attributes of your high-value segments. We merge first-party data with external wealth and lifestyle datasets to build precise profiles of your most profitable customers and prospects.
From understanding travel patterns and preferred media environments to identifying key purchase triggers, these insights allow for hyper-targeted marketing that feels personal and relevant. The result is stronger engagement, higher conversion rates, and better long-term loyalty from the audiences who matter most.
Our Luxury Audience Profiling Services
Seed Audience Discovery & Validation
We start with your business goals and ideal customer criteria, then identify and verify 300-500 actual HNW/VHNW/UHNW+ individuals to match your exact specifications. Our secure and proprietary process confirms their relevant assets, liquidity, behaviour and influence networks. This verified data powers every strategic recommendation we make – but for GDPR and ISO 27001 compliance, you receive only the insights, strategies, and tools derived from this intelligence, never the personal data itself. Clients tend to discover their true addressable market is 70% different from their original assumptions.
Expected Results: Strategic insights powered by verified HNW+ profiles delivered within 21 days. You receive comprehensive behavioral analysis, market sizing, and targeting strategies – all derived from real verified wealth data but presented as actionable intelligence that protects individual privacy.
Multi-Layer Wealth Persona Development
We build living personas combining financial footprints, collection behaviours, travel patterns, philanthropic involvement, family dynamics, advisory relationships, digital behaviors, brand afffinity and social influence mapping. Each persona includes predictive triggers – life events and behavioral changes that are likely to indicate purchase readiness.
Expected Results: 3-5 actionable wealth personas with 10 – 30 behavioral indicators each, reducing targeting effort by 80%.
Influence Network Mapping
We identify and rank every person, institution, and platform that influences your target segments’ decisions. From the specific private banks they trust to the exact Instagram accounts they follow for art market insights. This isn’t about vanity metrics – it’s about mapping the 20 voices that actually drive million-pound decisions.
Expected Results: Ranked list of 10-100 verified influencers (relevant to your product or industry) with engagement strategies, typically generating 10x higher response rates than cold outreach.
Why Wealth Intelligence Changes Everything
Traditional marketing treats millionaires and billionaires the same. It assumes a surgeon in Surrey shares the same motivations as a tech founder in Shoreditch. This fundamental misunderstanding costs luxury brands millions in wasted spend and missed opportunities. Our wealth intelligence system – built on verified UHNW data we hold securely – powers strategies that reveal the invisible patterns actually driving affluent behavior.
The Hidden Architecture of Wealth Networks
Behind every major purchase lies a web of influence you can’t see on LinkedIn. The art advisor who shaped their collection. The family office that manages their trusts. The charity board where deals actually happen. Our verified wealth database allows us to map these connections and understand the ecosystem. This intelligence shapes every strategy we create – ensuring your campaigns reach the right gatekeepers through the right channels.
Behavioral Patterns That Predict Purchase
Wealth holders leave digital breadcrumbs everywhere – if you know where to look. Our database tracks real behaviors: intent-based searches, yacht registrations, charity involvement, family milestones. These verified patterns – which remain invisible to traditional analytics – inform the strategies and AI tools we build for you. You benefit from intelligence derived from actual UHNW behavior, not assumptions.
Why Precision Beats Volume Every Time
Mass affluent targeting wastes 90% of your budget reaching people who look wealthy but lack the liquidity, influence, or intent you need. Our strategies are powered by verified data on actual HNW / VHNW / UHNW individuals – enabling us to create campaigns that reach exactly the right behavioral segments. The intelligence comes from real people; the strategies we deliver protect their privacy while maximizing your precision.
Continuous Intelligence Monitoring
Wealth audiences evolve constantly. We track segment migrations, behavioral shifts, and emerging platforms to your preferred cadence. Your strategy adapts before your competitors even notice the change. Regular intelligence reports keep you ahead of trends, not chasing them.
Expected Results: Regular intelligence updates preventing strategy decay, maintaining advantage over competitors.
Platform & Media Intelligence
We reveal exactly where your wealth segments spend their digital time – including the media, blogs, threads, private apps and invitation-only platforms traditional research misses. Over time, we track platform abandonment, showing you where NOT to waste budget. Every recommendation comes with behavioral verification from actual wealth holder activity.
Expected Results: Precision media recommendations eliminating 60% of traditional spend while tripling qualified engagement.
Custom AI Agent Training
We can transform our wealth intelligence into AI agents that write, target, and optimize like they’ve spent decades in private banking. Your AI learns to recognize buying signals specific to different wealth segments, craft messages that resonate with family office gatekeepers, identify partnership opportunities humans miss, and give real time feedback on your marketing strategy, plans and assets.
Expected Results: Suite of 5+ AI agents reducing content creation time by 90% while increasing relevance scores by >100%.
Partnership Ecosystem Development
We map the entire ecosystem surrounding your targets – the galleries, advisors, clubs, and service providers they already trust. Then we identify partnership opportunities ranked by influence level and accessibility. One strategic partnership often delivers more than years of direct marketing.
Expected Results: 3-10 qualified partnership opportunities with introduction strategies, typically generating new business within 6 months.
Audience Profiling FAQs
How does paid search or PPC differ for luxury brands?
Yes, our method for profiling audiences aligns with the GDPR. We can provide technical details to your brand’s DPO upon request, if needed.
What if I don’t have a data-set to profile?
You do not need to have your own data set. The beauty of our process is that we use publicly available information to provide you with rich audience segment insights to help you define your strategy.
Can you analyze my own data-set?
Yes, we can analyze your customer base or an acquired data set provided that you have the correct legal basis to analyze it for statistical purposes. In this instance, we will act as your sub-processor (with you as the data controller). Please enquire for more information about this.
Why would I need you to analyze my own data sets?
Typically, a luxury brand will have a database of lapsed and current customers and a mailing list of interested prospects, but know little else about them apart from name and email address. Common reasons to add your data set to our process are a) to gain a full understanding of your existing tribes and their preferences so that you can develop new products and services optimized for them b) to gain a true understanding of how your real customer base compares to your ideal customer base and c) identifying why customers lapse. Please enquire for more information about this.
What do the deliverables look like?
A browsable audience will contain viewable social profiles of a sample of your audience members. Actionable insights will contain concise overviews about the group’s preferences
and supporting lists of media, influencers, etc to back this up. We will always include advice about each insight and how to handle it through psychology, branding, tone of voice and messaging, often with real, recent examples from luxury brands. Audience-centric strategy will look like a campaign proposal, usually delivered in powerpoint format with campaign concept mockups.
