Luxury Creative Marketing
Luxury Data Services
Innovation for Luxury Brands
Data services for luxury brands
We turn complex data into clear, actionable insights that drive revenue. Our data team reveal how affluent audiences behave, spend, and engage, helping brands optimise marketing performance and customer experience.
Our luxury data services give brands a complete picture of their high-value customers. We integrate first-party data with wealth intelligence to track behaviour across touch points, measure purchase cycles, and identify the drivers behind large transaction growth.
Custom dashboards make complex insights simple — highlighting high-value segments, conversion opportunities, and underperforming areas. This intelligence powers decisions across media, content, CRM, and ecommerce, ensuring every investment delivers measurable ROI.
All tracking and modelling is privacy-compliant, with security built in as a priority. The result: brands make faster, more confident decisions and anticipate market shifts before they impact performance.
Our Data Services
Business Requirements Capture
We begin by identifying exactly what insights your teams need across marketing, sales, and operations. Our analytics team defines KPIs, platforms, and integrations that matter most, creating alignment before implementation begins.
GA4, Meta, Adobe & Posthog Implementation
Our data analytics agency configures advanced analytics platforms including GA4, Meta, Adobe, and Posthog. Each setup is customised for our luxury brands, capturing behaviours from browsing patterns to high-value purchase triggers.
Data Visualisation
Our analytics team builds bespoke dashboards that present complex data in an accessible, elegant format. Executives gain clarity at a glance, while marketing teams have the depth required to optimise campaigns through professional data visualisation services.
Data Health Assessment
Every strong strategy begins with clarity. Our data analytics agency evaluates the integrity and completeness of your data ecosystem, from tracking accuracy to platform connectivity, identifying gaps that could limit marketing performance. This creates a foundation for reliable, actionable insight through your whole business.
Wealth-Driven Integration
Luxury requires data sources that go beyond basic demographics. Our data driven team integrates wealth intelligence and behavioural datasets alongside first-party tracking, creating a sharper view of HNW and UHNW behaviours across channels and purchase journeys through our advanced analytics capabilities.
Strategic Roadmapping
We transform complex audits into clear, digestible roadmaps. Our business intelligence team outlines priority fixes, platform enhancements, and long-term opportunities that align with both commercial goals and brand positioning through strategic data strategy consulting.
Visualisation & Clarity
Data is only valuable if it’s understood. Our data visualisation team design dashboards and reporting templates that translate complex signals into intuitive visuals, empowering decision-makers to act quickly and confidently.
Reporting Templates
Standardised reporting frameworks allow for consistent tracking across campaigns and channels. These templates ensure that every stakeholder receives insights tailored to their role, without overwhelming detail, delivered through our marketing intelligence services.
Explore more of our Work
Data Services FAQs
How does paid search or PPC differ for luxury brands?
Paid search (PPC) for all audiences needs to go beyond keywords. Of course, keywords are a part of it, but we need to use audience data, first party data, locations, and demographic targeting to ensure our Ads are visible to our targeted wealth audiences. We also look to identify a focused keyword universe to identify HNW audiences from the kind of queries they’re using – utilising longtail keywords to cut through the lower value audiences.
How will AI impact paid search for luxury brands?
AI is a big part of search engines, both using algorithms in organic search as well as features in paid search, such as Performance Max.
That said, for luxury brands there will always need to be a human element to QAing to ensure high standards are achieved, while also offering detailed optimisation and clear strategic direction. We also need to ensure reporting is demonstrating the true value of the channel. These insights need to be created by humans.
Is Giant Leap a specialised luxury paid search agency?
We are a performance agency at heart, so we have extensive experience in the paid search space. Our agency model means we attract the very best talent, both in execution and strategy, to run effective paid search campaigns. That said, due to our broad range of services we really do integrate with other channels to ensure maximum return for our clients.
What should you consider when appointing a paid search agency?
When appointing a paid search agency, it’s essential to look for more than technical expertise, alignment is key. At Giant Leap Digital, we believe successful PPC goes beyond metrics; it’s about understanding a brand’s tone, values, and audience as deeply as its performance goals. Luxury audiences require nuance, precision targeting paired with storytelling that feels effortless and authentic. We craft campaigns that honour your brand language while connecting with high- and ultra-high-net-worth audiences at the moment of intent.
