Luxury Performance Marketing
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Luxury Data Services
Innovation for Luxury Brands
Luxury Social Media Services
Social presence that feels as premium as your product. We manage and grow luxury brand channels with strategies that strengthen reputation, deepen engagement, and attract the right followers.
Our luxury social media management blends creative storytelling with platform-specific strategy. We develop content that reflects your brand’s identity while adapting it for the audiences and algorithms of Instagram, TikTok, LinkedIn, and private member platforms.
Whether building awareness among emerging wealth audiences or maintaining exclusivity for UHNW clients, we ensure every post, story, and reel serves a commercial purpose. We integrate affluent audience social media insights with social listening to identify trends early, allowing you to lead conversations rather than follow them.
We also manage influencer partnerships and collaborations with creators who have proven traction with luxury buyers, delivering campaigns that feel authentic and on-brand. From crafting luxury brand social content calendars to overseeing daily community management, we handle the details so your team can focus on strategy and growth.
Our Luxury Social Media Services
Strategy & Content Planning
Our digital marketing agency develops social strategies aligned with the needs of your luxury audience and integrate seamlessly into wider marketing activity programmes. We incorporate elevated strategic storytelling, optimal posting cadence and consistent brand voice across all platforms.
Channel Management
From Instagram, Youtube and TikTok to LinkedIn, X and Telegram our social media agency oversees all aspects of posting, scheduling and performance reporting for maximum impact. We ensure we operate in channels where your wealth audience engage.
Content & Asset Creation
Content & Asset Creation
Our content agency team produces photography, video, and design assets tailored to each of your platform’s unique requirements – whether image posts, reels, threads or interactive posts like polls to drive engagement – our creative specialists maintain your brand’s consistency.
Influencer Development
We identify and manage collaborations with a range luxury-relevant and wealth specialist. We take time to research the right influencers that drive an elevated partnership.  More than this, we ensure their audience is relevant to your brand. For example, if you’re selling investment whisky, to bring in a fashion or life style influence wouldn’t be right, even though they might have a large following. But aligning your whiskey brand with an influencer that specialises in collectables, art and investments would be a stronger fit.Â
Ongoing Optimisation
Our social media management refines ongoing strategies based on monthly performance data. This test and learn approach ensures continuous improvement while preserving the prestige your brand demands.
The Core Components of Luxury Community Management
Our concierge-level approach ensures every interaction reflects your brand’s high-end positioning. As a digital content agency, we manage communities with the same care and attention you’d expect from a five-star hotel.
Luxury Positioning
Your social presence needs to feel as special as your physical brand experience. Our social media agency manages the channels that build brand prestige while deepening genuine engagement, day after day, with high-value audiences
Narrative Storytelling
We translate your brand identity into a powerful content calendar, that feels aspirational and authentic. As a London-based digital content specialist, we operate globally bringing the right elevated stories to your wealth communities around the world, we ensure every post advances your commercial strategy while staying true to your brand’s values.
Community Cultivation
Our content specialists build loyal, brand-relevant communities, knowing it’s the quality as well as the quantity of your followers that truly matters. Our creative department and community management ensures engagement remains meaningful, authentic, and always brand-safe.
Performance Tracking
We start all our project by building the right KPI framework for your brand. From engagement rates to sentiment analysis, sales to brand uplift, our social media teams track the metrics that matter for your luxury brand, providing insights that inform continuous improvement.
Explore more of our Work
Social Media FAQs
How should we use social media to reach HNW audiences?
Wealth audiences want to engage with brands that resonate with their values, so the creative has to be elevated and premium, and the messaging must be on point and speak their language. This means working closely with the in-house brand guardians to get the right consistent look and feel of the brand for the digital platform. All our consultants come from a luxury brand background so this puts us in a great position to deliver social media management and strategy that you can trust to elevate your brand.
What social platforms are most effective for reaching HNW audiences?
HNW audiences are present on most of the popular social media platforms, but depending on the campaign’s objectives, we might look at different platforms. TikTok wouldn’t be the right choice for a luxury brand aimed at older generations. However, our consultants are experts in understanding the right strategy across the social space to attract the right wealth audience for your brand, using first party data, lookalikes, and building advanced audiences with our data partners to deliver multi-platform campaigns.
How does Giant Leap integrate social media activity with the wider digital mix?
The power of social media goes beyond building out audiences to target across all social platforms. It has an impact on brand, search, email, programmatic, and PR. Our strategists are on hand to ensure all activity considers not just the channel of execution but the wider benefits to other channels too.
Is Giant Leap a specialised luxury social media agency?
Giant Leap offers multiple digital services, one of which is social media. We’re a performance agency at heart so we’re strongly driven by targets and ensuring we track business goals against our activity. For us, social covers all aspects, including organic management, paid promotions, and influencer or brand ambassadors across the full suite of social channels.
Does Giant Leap work with influencers of HNW audiences?
Yes, we have an extensive list of influencers we work with to amplify luxury brands via social media.
What should you consider when appointing a luxury social media agency?
Our consultants are all hugely experienced professionals who come from the luxury space, both agency-side and in-house. Our strategists have a wealth of brand experience and our creative team ensures that assets are stunning, on-brand, and consistent across multiple social platforms.
