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Luxury Programmatic

Programmatic precision in premium environments.
We reach verified high net worth audiences where they consume trusted content — and only in placements that elevate your brand. 

Our luxury programmatic advertising delivers access to exclusive inventory across publications and platforms such as FT How To Spend It, private wealth portals, and premium lifestyle media. By overlaying wealth audience targeting with behavioural and contextual signals, we ensure your ads appear only in environments that enhance brand perception.

Through private marketplace deals and a whitelist-only approach, we achieve CTRs 300% above industry benchmarks while maintaining 100% brand-safe placements. This means your message is delivered to the right audience in the right context — from high-value financial readers to private aviation travellers — without the noise of mass-market impressions.

Our ability to combine high net worth display ads with sequential, cross-device messaging allows us to build narrative-driven campaigns that guide luxury buyers from first touchpoint to final conversion.

Our Luxury Programmatic Services

A corridor with two framed artworks on the walls, one featuring a blue abstract figure and the other displaying an abstract painting with blue and white tones above a radiator.

Luxury Publisher Campaigns

Our advertising agency negotiates premium inventory in lifestyle, finance, and travel media that your brand’s audiences actively consume.

Video on Demand (VoD)

We deliver cinematic ad experiences across digital streaming environments, reinforcing your brand codes impactfully.

Device, Location & Spend-Based Targeting

By combining geo-data, device insights, and Mastercard’s wealth partnership data, our programmatic advertising delivers postcode-level targeting informed by real spend behaviours. This allows us to connect brands with verified high-value audiences across Europe and North America, ensuring that every impression is relevant, efficient, and performance-driven.

Modern indoor swimming pool with lounge chairs, large windows showing trees and a lake, wooden accents, and unique ceiling lights.

The Core Components of Luxury Programmatic

Buying programmatically, our digital advertising agency can extend your reach into luxury environments such as airports and private lounges.

White hotel buildings with pointed towers and Swiss flags, set against a backdrop of mountains, trees, and a lake under a partly cloudy sky.

Premium Publisher Access

Our programmatic advertising service co-ordinates placements across more than 200 luxury publishers including Condé Nast, Hearst, and Forbes, ensuring ads appear only where they elevate brand perception.

Contextual Precision

From wealth portals to premium lifestyle media, we position our campaigns within content environments that are contextualy relevant and have high trust among wealthy consumers. By ensuring your ads appear in the right place, target the right audience, and make sense in their environment we ensure brand safety and relevance, which benefits performance.

Audience Targeting

Our Luxury programmatic team spend a lot of time understanding online wealth behaviours, from spending habits to interests and passion. We know their locations and wealth status, more than this through our exclusive partnership with Master Card we can target individuals globally through a variety of media, Digital TV, Out of Home and Programmatic,  Finding the top spenders for categories or brands.

Narrative Sequencing

We build luxury brand stories through our media, helping to elevate your ethics, quality, exclusivity, rich heritage as well as the right brand narrative.  We can do this through understanding our audience and where they are in their online.  We use sequential messaging to reenforce what your brand stands for as we see our cohort engaging with us as they navigate their digital journeys.

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