Luxury Performance Marketing
Luxury Creative Marketing
Luxury Data Services
Innovation for Luxury Brands
Luxury PPC Services
PPC campaigns that speak fluent luxury. We connect your brand with high net worth and ultra-high net worth buyers at the exact moment they’re ready to invest.
As a specialist luxury PPC agency, we focus on intent, not volume — targeting the search behaviours that signal genuine high-value purchase interest. Our high net worth paid search strategies segment audiences into Affluent, HNW, and UHNW profiles, ensuring your budget is directed where it matters most.
By leveraging exclusive audience data and luxury Google Ads expertise, we identify and bid on high-intent search terms such as “private jet card comparison” or “family office services,” delivering customers with 50x the typical lifetime value. We also run affluent audience PPC campaigns globally, from Yahoo Japan and Yandex Russia to Google and Bing across Europe, the Middle East, and North America — with trusted partners in China for precise market entry.
With campaign approach prioritising quality over quantity, delivering significant ROI while protecting your brand’s positioning.
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Paid Search FAQs
How does paid search or PPC differ for luxury brands?
Paid search (PPC) for all audiences needs to go beyond keywords. Of course, keywords are a part of it, but we need to use audience data, first party data, locations, and demographic targeting to ensure our Ads are visible to our targeted wealth audiences. We also look to identify a focused keyword universe to identify HNW audiences from the kind of queries they’re using – utilising longtail keywords to cut through the lower value audiences.
How will AI impact paid search for luxury brands?
AI is a big part of search engines, both using algorithms in organic search as well as features in paid search, such as Performance Max.
That said, for luxury brands there will always need to be a human element to QAing to ensure high standards are achieved, while also offering detailed optimisation and clear strategic direction. We also need to ensure reporting is demonstrating the true value of the channel. These insights need to be created by humans.
Is Giant Leap a specialised luxury paid search agency?
We are a performance agency at heart, so we have extensive experience in the paid search space. Our agency model means we attract the very best talent, both in execution and strategy, to run effective paid search campaigns. That said, due to our broad range of services we really do integrate with other channels to ensure maximum return for our clients.
What should you consider when appointing a paid search agency?
We are a performance agency at heart, so we have extensive experience in the paid search space. Our agency model means we attract the very best talent, both in execution and strategy, to run effective paid search campaigns. That said, due to our broad range of services we really do integrate with other channels to ensure maximum return for our clients.
