Luxury Creative Marketing
Luxury Data Services
Innovation for Luxury Brands
CRO/UX for Luxury Brands
We optimise luxury websites for both elegance and efficiency, ensuring every interaction guides high-value visitors towards meaningful action without compromising brand prestige.
Our luxury CRO and UX optimisation service blends aesthetic integrity with data-driven performance improvements. We analyse user journeys, heatmaps, and conversion funnels to identify and remove friction points while preserving the design standards expected by luxury customers.
From micro-interaction enhancements to refined navigation and persuasive on-page copy, every change is tested and validated for impact. The result is a seamless, intuitive experience that drives measurable increases in conversion and average order value without ever feeling transactional.
Our CRO/UX Services
UX & CRO Audits
We begin with rigorous audits that benchmark your website against luxury-sector standards and best practices. Through heatmaps, session recordings, funnel analysis and qualitative user research, we uncover friction points, confusing flows, or subtle pauses that might deter a high-value user. This audit becomes the blueprint for elevation bridging what feels beautiful with what performs.
UX Strategy & Wireframing
We develop refined structures and layouts that combine intuitive navigation with brand-consistent storytelling. All are built to reflect your brand’s narrative while ensuring clarity, ease-of-use, and psychological comfort for affluent users.
Landing Page Optimisation
Our landing pages are tailored for high-value lead generation and eCommerce conversion, balancing visual prestige with persuasive design.
User Journey Mapping
Every digital touchpoint is evaluated for elegance and efficiency, ensuring high-value visitors are guided seamlessly from discovery to conversion.
Luxury-Centric Design Principles
We balance minimalist refinement with persuasive structure, creating interfaces that resonate with affluent audiences.
Behavioural Analytics
Heatmaps, session recordings, and funnel analysis reveal how users interact, highlighting opportunities to improve flow without disrupting luxury presentation.
A/B & Multivariate Testing
Rigorous testing validates changes, ensuring that design updates both respect brand prestige and deliver measurable uplift.
Personalisation & Segmentation
Dynamic on-site content and tailored recommendations create bespoke experiences for different wealth demographics. By leveraging behavioural data and wealth-segment insights, we craft personalised journeys and dynamic content ensuring your most valuable visitors feel individually seen, and experience a site that resonates with their expectations.
Conversion Copywriting
We craft persuasive yet sophisticated on-page copy that guides action while reinforcing luxury positioning.
Ongoing Optimisation
Continuous oversight ensures improvements compound over time, with data-led refinements sustaining long-term performance.
CRO/UX isn’t a one-off project. We monitor, test (A/B and multivariate), iterate refining layout, content, micro-interactions and flows so that your site continues to perform and adapt as your brand grows, market conditions shift, or your audience evolves.
Explore more of our Work
CRO/UX FAQs
How does paid search or PPC differ for luxury brands?
Paid search (PPC) for all audiences needs to go beyond keywords. Of course, keywords are a part of it, but we need to use audience data, first party data, locations, and demographic targeting to ensure our Ads are visible to our targeted wealth audiences. We also look to identify a focused keyword universe to identify HNW audiences from the kind of queries they’re using – utilising longtail keywords to cut through the lower value audiences.
How will AI impact paid search for luxury brands?
AI is a big part of search engines, both using algorithms in organic search as well as features in paid search, such as Performance Max.
That said, for luxury brands there will always need to be a human element to QAing to ensure high standards are achieved, while also offering detailed optimisation and clear strategic direction. We also need to ensure reporting is demonstrating the true value of the channel. These insights need to be created by humans.
Is Giant Leap a specialised luxury paid search agency?
We are a performance agency at heart, so we have extensive experience in the paid search space. Our agency model means we attract the very best talent, both in execution and strategy, to run effective paid search campaigns. That said, due to our broad range of services we really do integrate with other channels to ensure maximum return for our clients.
What should you consider when appointing a paid search agency?
When appointing a paid search agency, it’s essential to look for more than technical expertise, alignment is key. At Giant Leap Digital, we believe successful PPC goes beyond metrics; it’s about understanding a brand’s tone, values, and audience as deeply as its performance goals. Luxury audiences require nuance, precision targeting paired with storytelling that feels effortless and authentic. We craft campaigns that honour your brand language while connecting with high- and ultra-high-net-worth audiences at the moment of intent.
