In a world increasingly defined by fragmentation—where travel is transient, lifestyles are fluid, and loyalty is hard-won—Naomi Heaton is betting on belonging. As the founder and CEO of The Other House, a new breed of hybrid hospitality brand rooted in private apartment-style living, immersive member experiences, and flexible stay lengths, Heaton isn’t just rethinking what

In a luxury world increasingly defined by complexity, contradiction, and convergence—between science and art, old wealth and new values, digital precision and emotional resonance—few voices are better placed to chart the terrain than Michael Guyatt. With over two decades of experience at the intersection of digital transformation, marketing strategy, and customer behavior, Guyatt has witnessed—and

In the rarefied world of luxury and ultra-high-net-worth audiences, a quiet revolution is underway. It’s not loud. It doesn’t wear logos. It doesn’t scream for attention. In fact, the biggest shift in luxury consumption today is the desire to disappear—to move silently through the world, living richly and privately, without the traditional trappings of opulence.

The New Face of Wealth For most, the term “family office” evokes an image of impenetrable wealth—old money, conservative portfolios, closed-door conversations. But speak to Kate Forsyth, Deputy Chief Investment Officer at Handel, and a more nuanced picture emerges. Family offices, she explains, are no longer just financial guardians. They are architects of legacy, stewards

At a time when social media feeds are overloaded with supercar montages and automotive flexes, Harry Edworthy, founder of Auto Folio, is quietly carving out a new category—where cars aren’t just toys for the wealthy, but legitimate, data-backed investment assets. Edworthy’s startup, launched officially in 2024, offers consultancy services and digital products to help high-net-worth

Introduction: Can Luxury Be Truly Sustainable? In an era of fast fashion, greenwashing scandals, and a growing cultural reckoning with overconsumption, “sustainable luxury” can sound like a contradiction in terms. But for Kay Carmichael, a fashion marketing consultant with a résumé spanning Mulberry, Chanel, Net-A-Porter and Harrods, it’s not only possible—it’s non-negotiable. Now specialising in

Despite it being a means to gain significant competitive advantage, most luxury hotels are barely scraping the surface of possibility with digital.

The evolution of Google since its inception has been extraordinary. With so many features