We’re joined by Michael Guyatt, former E-commerce Director at 111skin, for a deep dive into the intersection of luxury skincare, wellness, and shifting global wealth trends.
With a career journey spanning finance, fashion, travel, and beauty, Michael shares personal stories of growth and determination that have shaped his path. Learn about 111skin’s ultra-luxury products — like the iconic £600 Black Diamond Serum — and discover who the brand’s discerning customers really are.
This episode covers:
– Michael’s journey through multiple industries and key moments of personal and professional growth
– How wealth migration in 2024-25 is accelerating 111skin’s rapid global expansion
– The impact of gender equity and fluidity on luxury skincare product innovation
– Shifts in VHNW clients’ skincare shopping habits — from problem-solving to personalized, DNA-matched solutions
– Why bespoke skincare is becoming essential for the ultra-wealthy
– What’s next for the luxury beauty sector and 111skin’s future outlook
What can luxury marketers take from these insights? How do you engage ultra-wealthy consumers with evolving expectations?
Tune in to Episode 3 of In Conversation With. Subscribe, share, and tell us who—or what—we should cover next.
