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Luxury Digital Out of Home (Dooh)

Premium outdoor placements where wealth actually travels. We put your brand in front of high-value audiences at the exact moments they’re most receptive — from private airport lounges to luxury retail districts.

Our luxury DOOH advertising strategy is built on exclusivity and precision. We secure premium digital billboards and targeted out-of-home placements in wealth-dense locations — from Londons Belgravia to Hong Kong’s The peak. We understand that the luxury community are global citizens and our elevated brand stories need to be aligned to their needs, values, locations and life style.

Through programmatic buying, we can optimise campaigns in real time — dayparting to match luxury audience routines or triggering weather-specific creatives for seasonal activations. We also integrate wealth audience outdoor targeting with mobile phone retargeting to extend the impact beyond the physical placement.

This approach has delivered significant footfall increases and measurable sales uplift for our clients, proving that when DOOH is done with precision, it becomes a direct driver of conversion, not just brand awareness.

Our Digital Out of Home Services

Modern café interior with round tables, white chairs, large floor-to-ceiling windows, wood panelling, striped flooring, and potted flowers on each table. Daylight streams in from outside.

Luxury Venue Screens

Our digital billboard advertising includes placements in exclusive retail districts, private travel lounges, residential wealth location, tube stops, bus shelters and many more.  We build targeted plans to connect with your community as they travel around the globe.

Dynamic Creative Campaigns

We can change our creative and messaging in real-time to meet the needs of our campaigns, Allowing us to follow, times of day and night, weather changes, news events, campaign mile stones.  Meaning that our messaging and creative is highly tailored to the environment as well as the needs of our HNW audience. Building relevance and trust as well as elevating our brand stories to give us a competitive edge over your competitors

Mobile Retargeting

We are highly targeted with our Digital Out of Home campaigns, we are looking for specific wealth locations or venues or events.  But we want our message to reach our cohort.  Perhaps they have come to the Cannes Yacht Show, we are keen for our message to not only appear of the digital displays around the event, but we can also target individuals mobile phones by wrapping a tight targeted geo fece around the location.  When we find someone engaging with us, we can then use this data to push out messaging later when they have arrived home.  Engaging with them through their laptop, mobile or connected TV.  Extending the life of your campaign and reaching them when they are more likely to take an action from our campaign.

Top-down view of a modern spiral staircase with beige steps and a glass balustrade, creating a symmetrical, circular pattern.

The Core Components of Luxury Programmatic DOOH Buying

Our outdoor advertising agency has extensive access to premium outdoor environments, from Harrods to The Upper East Side. This means that your brand’s digital billboards, LED screens, interactive screens and motion-activated campaigns appear where HNW individuals actually go.

Close-up of ornate, classical-style building facade with decorative columns, window frames, and balconies; another similar building is partially visible in the background.

Strategic Placements

We know where HNW audience live, work and play, therefore we can be highly targeted with our campaigns, only buying placements on screens in locations where they reside.  From South Kensington to Chamonix, Martha’s Vineyard to Bel Air.  We understand our HNW audiences behaviours and can target their needs and they travel around the world.

Programmatic Agility

Our digital out of home advertising campaigns can adapt in real-time. This means they can adjust to day parting, events, or weather to remain relevant, while we can also time our spend to drive maximum value. Perhaps we only want to show our ads in rush hour, or in the evening before the theatre starts. Maximising your budget as well as the engagement from our community.

Exclusivity

As a specialist digital out of home agency, we secure placements in venues and districts that reinforce brand prestige, never diluting presence in mass-market spaces.  We find the right placements that elevate your brand and tell the right sequential story.

Cross-Channel Retargeting

We connect outdoor exposure with mobile geo targeting, extending campaign impact across digital channels, while allowing us to reengage with individuals through connected TV, laptops and mobiles in the evening at home when they have more time to engage with our messaging.

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