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Luxury Programmatic
Programmatic precision in premium environments. We reach verified high net worth audiences where they consume trusted content — and only in placements that elevate your brand.
Our luxury programmatic advertising delivers access to exclusive inventory across publications and platforms such as FT How To Spend It, private wealth portals, and premium lifestyle media. By overlaying wealth audience targeting with behavioural and contextual signals, we ensure your ads appear only in environments that enhance brand perception.
Through private marketplace deals and a whitelist-only approach, we achieve CTRs 300% above industry benchmarks while maintaining 100% brand-safe placements. This means your message is delivered to the right audience in the right context — from high-value financial readers to private aviation travellers — without the noise of mass-market impressions.
Our ability to combine high net worth display ads with sequential, cross-device messaging allows us to build narrative-driven campaigns that guide luxury buyers from first touchpoint to final conversion.
Our Luxury Programmatic Services
Luxury Publisher Campaigns
Our multi award winning advertising agency negotiates premium inventory across some of the worlds largest publishing houses, working with titles such as Harpers Bazzar, Tatler, The FT, Forbes and The Wall Street Journal we have developed a proprietary white list of publishers that can meet the readership of our HNW audiences.
Video on Demand (VoD)
We can buy Connected TV space to support our wider programmatic activity. Allowing you to not only reach your consumer through out the day across DOOH and online publications, but we can also target those very same people through their connected TV’s in the evenings when they are more relaxed and browsing the web. At a time when they are wanting to engage with your luxury brand.
Device, Location & Spend-Based Targeting
By combining geo-data, device insights, and Mastercard’s wealth partnership data, our programmatic advertising delivers postcode-level targeting informed by real spend behaviours. This allows us to connect brands with verified high-value audiences across Europe and North America, ensuring that every impression is relevant, efficient, and performance-driven.
The Core Components of Luxury Programmatic
Buying programmatically our award winning performance agency can extend your reach, reduce your cost and improve your targeting to pin point your cohort across a wide variety of spaces from Billboards to Tubes, from Publishers to TV’s. Ensuring your message is in front of your brand’s HNW audience at the right time.
Premium Publisher Access
Our programmatic advertising service co-ordinates placements across more than 200 luxury publishers including Condé Nast, Hearst, and Forbes, ensuring ads appear only where they elevate brand perception.
Contextual Precision
From wealth portals to premium lifestyle media, we position our campaigns within content environments that are contextualy relevant and have high trust among wealthy consumers. By ensuring your ads appear in the right place, target the right audience, at the right time, making sense in their environment. Executing across only approved niche publishers, we ensure brand safety and relevance, all of which benefits performance.
Audience Targeting
Our programmatic team spend time understanding online wealth behaviours, from spending habits to interests and passion. Additionally with our exclusive partnership with Master Card we can target individuals globally through a variety of media, Digital TV, Out of Home and Programmatic; finding the top spenders for categories or brands.
Narrative Sequencing
We craft luxury brand stories that amplify your values, ethics, quality, and exclusivity; through intelligent media. By understanding your audience and their digital touchpoints, we build sequential narratives that reinforce what your brand truly stands for.
Explore more of our Work
Programmatic FAQs
How does paid search or PPC differ for luxury brands?
Paid search (PPC) for all audiences needs to go beyond keywords. Of course, keywords are a part of it, but we need to use audience data, first party data, locations, and demographic targeting to ensure our Ads are visible to our targeted wealth audiences. We also look to identify a focused keyword universe to identify HNW audiences from the kind of queries they’re using – utilising longtail keywords to cut through the lower value audiences.
How will AI impact paid search for luxury brands?
AI is a big part of search engines, both using algorithms in organic search as well as features in paid search, such as Performance Max.
That said, for luxury brands there will always need to be a human element to QAing to ensure high standards are achieved, while also offering detailed optimisation and clear strategic direction. We also need to ensure reporting is demonstrating the true value of the channel. These insights need to be created by humans.
Is Giant Leap a specialised luxury paid search agency?
We are a performance agency at heart, so we have extensive experience in the paid search space. Our agency model means we attract the very best talent, both in execution and strategy, to run effective paid search campaigns. That said, due to our broad range of services we really do integrate with other channels to ensure maximum return for our clients.
What should you consider when appointing a paid search agency?
When appointing a paid search agency, it’s essential to look for more than technical expertise, alignment is key. At Giant Leap Digital, we believe successful PPC goes beyond metrics; it’s about understanding a brand’s tone, values, and audience as deeply as its performance goals. Luxury audiences require nuance, precision targeting paired with storytelling that feels effortless and authentic. We craft campaigns that honour your brand language while connecting with high- and ultra-high-net-worth audiences at the moment of intent.
