How Giant Leap Digital Elevates Luxury & Finance Brands
In the highly competitive luxury and finance sectors, Ben Lilly, Co-Founder & Managing Director of Giant Leap Digital, is redefining how brands connect with high-net-worth audiences. By leveraging creative, paid, owned, earned, and data-driven strategies, Giant Leap Digital delivers precise, results-oriented marketing solutions tailored to elite consumers.
Unlike traditional agencies, Giant Leap Digital employs a laser-focused approach, ensuring marketing efforts are not about mass reach, but high-value targeting. Through exclusive partnerships with Mastercard and Positive Luxury, the agency offers brands unparalleled insights into consumer behavior, ESG integration, and data-driven market segmentation.
In this conversation, Ben shares how AI, influencer collaborations, and CRM innovations are transforming digital engagement in the luxury space. He also explores the evolving landscape of wealth transfer, where Gen Z’s interests in NFTs, collectibles, and ethical investments are reshaping traditional asset portfolios.
With a deep understanding of digital transformation and high-net-worth audience behaviors, Giant Leap Digital is paving the way for brands to navigate the future of luxury marketing with precision, innovation, and strategic execution.