Chenot – Elevating a Swiss, Global Luxury Wellness Facility Through Strategy, Storytelling and Performance
Chenot is one of the world’s most prestigious wellness retreats, based in Switzerland with locations across Europe and Asia. A pioneer in longevity and medical wellness to promote cellular rejuvenation and long-term vitality.
As the brand looked to evolve its global digital presence and visual identity in 2025, Chenot recognised the need to bridge luxury storytelling with measurable performance. Unlike wellness brands focused purely on lifestyle, Chenot’s scientifically grounded approach demanded a seamless digital experience that could inspire a new generation of HNW and UHNW wellness travellers, while ensuring every touchpoint reflected the serenity, science, and efficacy of the Chenot Method.
Giant Leap was appointed to lead a dual transformation across digital marketing and brand communications, refining Chenot’s visual world, performance strategy, and social identity. The process began with a strategic immersion workshop at Chenot’s headquarters, giving the team deep insight into the brand’s philosophy, audience, and goals. From this foundation, Giant Leap developed Chenot’s:
- Performance Marketing & Paid Media:
A restructure of Chenot’s paid media ecosystem to ensure stronger visibility and ROI. We introduced global audience segmentation tailored to wealth demographics, built sequential messaging across the customer journey, and implemented creative variations aligned to each lifecycle stage. Prioritising data-driven precision while preserving brand tone. - Organic Social & Branding:
We redefined Chenot’s visual identity and social presence to deliver a cohesive brand identity. A new content strategy was established around Chenot’s brand pillars, combining editorial-style imagery, and lifestyle moments that showcased the retreat’s unique offering. We conducted a full audience and communications audit validating digital insights against Chenot’s existing consumer profiles to evolve the visual identity and TOV. The result was a modern, inviting brand experience, whilst understanding the lifestyle and values of today’s wealth audiences.
- 100% increase in website traffic following the campaign launch
- 267% increase in direct bookings driven by paid and organic synergy
- Strengthened brand awareness and 1st-party data capture
- Refined visual language and content direction
Through this transformation, Giant Leap helped Chenot transition from a traditional luxury wellness brand to a digitally fluent, globally resonant leader in the longevity, space balancing scientific credibility with luxury appeal.
