Luxury Performance Marketing
Luxury Creative Marketing
Luxury Data Services
Innovation for Luxury Brands
Luxury Paid Social

Paid social that transforms visibility into measurable revenue.
We target the 0.1% who buy at premium price points, with creative and placement strategies built for conversion — not just impressions.
Our luxury social media advertising campaigns are engineered for performance in the wealth space. We identify which platforms influence different high-value segments — TikTok for emerging wealth, Instagram for aspirational HNWIs, and closed networks for established UHNW audiences.
By combining high net worth paid social targeting with advanced data signals, we connect your brand to verified buyers in wealth-dense locations. This includes influencer partnerships with proven ROI, geo-targeted campaigns in exclusive districts, and platform-native creative optimised for each audience’s preferences.
We balance reach with relevance, ensuring ads are seen in environments that reflect your brand’s values. This measured approach has generated £2M from single campaigns and delivered conversion rates up to 45% for HNW retargeting audiences.
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Paid Social FAQs
What channels are most effective for reaching HNW audiences via paid social?
The answer is, it depends… It depends on your brand, your goals, and your audience makeup. However, we approach all our projects in a way that drives the best response for the wealth audience.
This starts with the creative. We love short, snackable, polished videos that tell a brand story. This is also true if we’re telling sequential stories across multiple channels. We always look at creative through a digital lens rather than shoehorning inappropriate traditional formats into social.
We then work on the message framework. This might be a new brand positioning or product focus, and sometimes we work with social influencers, helping them to tell the right story within their own creative sphere.
We then think about the channel. How can we reach our audience in the most effective and targeted manner? Do we need multiple creative messages for the different audience sets we want to engage?
Lastly, the final piece of the puzzle is identifying the action we want the audience to take, whether that be to sign up to a newsletter or make a purchase. This then allows us to track the interaction and feed this back into our email and wider marketing activity.
For us, selecting the right social channel is always about what drives the best results rather than choosing a specific format or platform.
What should you consider when appointing a paid luxury social media agency?
We believe in building long-term relationships with our partners. We have senior, experienced teams that will dictate strategy and execute campaigns to the highest standard. Moreover, our experience in luxury means we are strong brand guardians and understand the creative challenges that can occur for luxury brands.
How will AI impact paid social media?
AI is transforming paid social media by making campaigns more efficient, targeted, and measurable. Platforms are increasingly powered by AI-driven algorithms that optimise ad delivery in real time, ensuring your content reaches the most relevant audiences at the right moment. This means improved targeting precision, better performance insights, and more cost-effective campaigns.
For luxury brands, AI also unlocks opportunities to personalise creative at scale—adapting messaging, formats, and visuals to different audience segments without losing brand consistency. While automation will handle more of the optimisation, the human role remains essential: curating brand storytelling, setting strategic direction, and ensuring that the brand voice resonates authentically with high-value audiences.
Is Giant Leap a specialised luxury paid social media agency?
We are a performance agency at heart, and with this, we have extensive experience in paid social. All our team have over ten years experience across both agency and brand projects within the luxury stable, having worked on some of the biggest luxury global brand campaigns in the world.
How does paid social media differ when targeting HNW luxury audiences?
As you can imagine, a lot of what we do to target HNW audiences involves data. We have an expert data team who is experienced at finding HNW audiences using first party data, lookalikes, and pixel technology to build highly relevant audiences. We then combine this with ‘in market’ signals, behaviour, geo locations, and interests to ensure our campaigns are highly-targeted and executed globally.
