Luxury Performance Marketing
Luxury Creative Marketing
Luxury Data Services
Innovation for Luxury Brands
Luxury PPC Services
PPC campaigns that speak the right brand language as well as connect on an elevated human level. We connect your brand with high net worth and ultra-high net worth buyers at the exact moment they’re ready to buy or invest.
As a specialist luxury PPC agency, we focus on intent, not volume — targeting the search behaviours that signal genuine high-value purchase interest. Our premium paid search strategies segment audiences into Affluent, Wealthy HNW, UHNW and Billionaire, ensuring your budget is directed where it matters most.
By leveraging exclusive audience data and luxury Google Ads expertise, we identify and bid on people truly in market for your goods or services.
We apply proprietary technology and data partners to help find these audiences. From America to Europe, the Middle East and Asia. Uncovering your audience that is ready to invest or buy your products or services.
With our campaign approach prioritising quality over quantity, delivering significant ROI while protecting your brand’s positioning.
Our Luxury PPC Services
Search Campaigns
Our digital agency based in Mayfair London develops high-value search strategies that go beyond generic terms. We’ve mapped how wealth audience’s search. “Best luxury watch” only scratches the surface. In reality it’s much more specific – perhaps looking for “Patek 5271P waiting list Geneva” or “Amex Centurion concierge Maldives booking.” Our performance marketing agency approach means we bid on searches worth pursuing, not vanity keywords.
Performance Max Campaigns
Google’s Performance Max works differently for luxury. Our agency team spends over £2M a month which gives us key insights on how our audiences operate online. We know what matters: premium creative, high intent messaging and targeting in key globally locations. Tapping into our key audience’s needs,:- emotions, interests, hobbies, trends, and pin pointed locations.
Display Advertising
Not all impressions are equal. Our performance marketing agency learned this running campaigns for a Swiss watch manufacturer. One placement on FT.com outperformed 10,000 impressions on general news sites. Now we hand-pick placements. Every one.
Google Local Ads
Location is critical in luxury marketing. We run geo-targeted Local Ads that ensure your brand is visible to high-value individuals in wealth-dense areas, from Mayfair to Manhattan. This drives both awareness and footfall in exclusive districts where your customers spend their time.
Global Campaign Delivery
Luxury operates globally, and so does our online marketing agency. We run campaigns in 14 languages across 4 continents. But here’s what matters most: knowing that Ramadan shifts digital behavior in the Middle East. Understanding why Japanese luxury buyers research for months before purchasing. Our know-how has been honed doing this for a decade, for some of the world’s most exclusive brands.
The Core Components of Luxury Hospitality Brands
Precision Targeting
In luxury, effectiveness is defined not by scale but by accuracy. Our PPC campaigns identify the specific search behaviours of affluent, HNW, and UHNW individuals, targeting keywords that reflect real purchase intent — whether that’s “private jet card comparison” or “investment-grade jewellery.” This ensures every click has the potential to lead to a customer with 50x the lifetime value of a mass-market buyer.
Global Market Access
Luxury knows no borders. We manage PPC campaigns across the world engaging in local search engines where needed, and exclusive local partners, adapting creative and strategy to cultural fit the nuances of the market. This global scope allows your brand to achieve visibility in key wealth hubs without compromising positioning or prestige.
Quality Over Quantity
A high-volume approach dilutes brand equity. Instead, we focus on attracting fewer, higher-quality prospects who are more likely to convert at premium price points. This safeguards your marketing spend while ensuring that every interaction reinforces exclusivity.
Brand Safe Environments
Your reputation is your most valuable asset. We ensure that ads appear only in vetted, brand-safe environments that elevate your positioning, avoiding the risks of mass-market placements. This careful curation builds long-term trust with your audience.
Data Led Optimisation
Luxury buyers are discerning, and so are we. Our campaigns are continuously optimised using real-time performance data, adjusting bids, creatives, and placements to ensure your budget is always driving the maximum possible ROI.
Explore more of our Work
Paid Search FAQs
How does paid search or PPC differ for luxury brands?
Paid search (PPC) for all audiences needs to go beyond keywords. Of course, keywords are a part of it, but we need to use audience data, first party data, locations, and demographic targeting to ensure our Ads are visible to our targeted wealth audiences. We also look to identify a focused keyword universe to identify HNW audiences from the kind of queries they’re using – utilising longtail keywords to cut through the lower value audiences.
How will AI impact paid search for luxury brands?
AI is a big part of search engines, both using algorithms in organic search as well as features in paid search, such as Performance Max.
That said, for luxury brands there will always need to be a human element to QAing to ensure high standards are achieved, while also offering detailed optimisation and clear strategic direction. We also need to ensure reporting is demonstrating the true value of the channel. These insights need to be created by humans.
Is Giant Leap a specialised luxury paid search agency?
We are a performance agency at heart, so we have extensive experience in the paid search space. Our agency model means we attract the very best talent, both in execution and strategy, to run effective paid search campaigns. That said, due to our broad range of services we really do integrate with other channels to ensure maximum return for our clients.
What should you consider when appointing a paid search agency?
We are a performance agency at heart, so we have extensive experience in the paid search space. Our agency model means we attract the very best talent, both in execution and strategy, to run effective paid search campaigns. That said, due to our broad range of services we really do integrate with other channels to ensure maximum return for our clients.
