FUTUREPROOFING LUXURY BRANDS FOR THE NEW DIGITAL WORLD

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Research & Landscaping

We work across a number of verticals including luxury hotels, watches, cosmetics, cars, apparel, and private wealth management. 

To ensure we prepare our clients for the evolving digital world, we build out research to give us a deep understanding of the landscape and a unique viewpoint across the sectors we work within. 

Insights from search, social, and creative, allow us to determine how wealth audiences are changing across these luxury sectors and how our clients must adapt their approach to gain competitive advantage. 

Across your sector we benchmark the creative used, the platforms engaged with and the tactics enlisted to understand the impact and how it resonates with the wealth audience. This then offers us insights as to how we can change the status quo. 

We use score cards across a wide number of success metrics, which help us to understand how the landscape is changing over time as well as how the wealth customer is engaging with or adapting to trends and technology.

Brands wanting to communicate with wealth audiences must ensure they’re secure both in terms of the publishers they use and the content they’ll share that space with. This is a constantly evolving landscape. 

However, we work hard to build out detailed lists of safe, credible content areas for both social and display and advise which partnerships within the earned media space will drive the best brand value while ensuring the needs of the audience are reflected in their creative.

Brand performance is split into two key areas: brand growth and business performance. 

Whether you are looking to drive activity to help build brand cut-through and gain market share, or push hard on driving commercial results from tighter budgets, we can deliver programmes of work that will accurately reflect the needs of the market and help you to make a Giant Leap in your business results.

Emerging Technologies

The luxury digital space moves at high speed with the metaverse & NFTs, Web3, and AI on course to alter the way we find content across the internet. While these emerging technologies will rewrite how we operate and find content, they offer brands both opportunities and risks. 

At Giant Leap we look to understand the market in detail. We research how the landscape is evolving, so we can keep our clients at the forefront of major changes. We seek to take advantage of powerful innovation, while mitigating risk and protecting brand integrity.

Wider than this, we lead the market when it comes to new platforms; from the MetaVerse and NFTs, through to new social platforms such as BeReal and WeAre8. We understand the value and impact – both today and tomorrow – that these can make on your business.

The metaverse is a term used to describe a future version of the internet that’s based on virtual and augmented reality technologies, and is often envisioned as a shared online space where users can interact with each other and digital objects in a more immersive way.

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Web 3, also known as the decentralised web or the blockchain web, promises to provide a more secure, private, and equitable online environment, where individuals enjoy a more user-centric experience, with greater control over their data and online interactions.

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AI is becoming increasingly important for luxury businesses as it offers numerous opportunities to enhance and personalise the customer experience, optimise operations, and drive growth.

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Emerging Social Apps

Social apps will continue to evolve with trends influencing the development of new platforms in the coming years. Apps dedicated to particular niches, that focus on privacy and security, that dip into the world of AR and VR, with plenty of short-form video, could become more commonplace.

The success of any particular app will depend on several variables including its features, user experience, marketing, and the overall trends and preferences of its target audience, but you can rely on the guidance and leadership of our digital experts to help shape the digital priorities for your luxury brand.

As the major social media platforms continue to grow in size and complexity, we could see more niche-focused social media apps that cater to specific interests and communities. These could include apps dedicated to particular hobbies or fandoms, or platforms designed for specific groups of people such as students, professionals, or parents.

The popularity of short-form video apps such as TikTok has exploded in recent years, and it’s likely that more apps will focus on this format. These could include video-only social networks or platforms that integrate short-form video into other types of content.

With growing concerns about privacy and security across the digital landscape, we anticipate that more social media apps will prioritise this feature. These could include apps that use advanced encryption techniques, or platforms that allow users to have more control over their data and personal information.

As virtual and augmented reality continues to develop, there may be a rise in social media apps that incorporate these technologies. These could include apps that allow users to interact with each other and digital objects in more immersive ways or platforms designed for virtual events and experiences.

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