THE CHANGING LANDSCAPE OF SOCIAL APPS FOR LUXURY BRANDS

Social apps will continue to evolve with trends influencing the development of new platforms in the coming years. Apps dedicated to particular niches, that focus on privacy and security, that dip into the world of AR and VR, with plenty of short-form video, could become more commonplace.

The social media landscape is constantly evolving and changing, however, several trends may influence the development of new social media apps in the coming years.

WHAT MIGHT THE FUTURE OF SOCIAL LOOK LIKE?

• Niche-focused social media: As the major social media platforms continue to grow in size and complexity, we could see more niche-focused social media apps that cater to specific interests and communities. These could include apps dedicated to particular hobbies or fandoms, or platforms designed for specific groups of people such as students, professionals, or parents.

• Short-form video: The popularity of short-form video apps such as TikTok has exploded in recent years, and it’s likely that more apps will focus on this format. These could include video-only social networks or platforms that integrate short-form video into other types of content.

• Privacy and security: With growing concerns about privacy and security across the digital landscape, we anticipate that more social media apps will prioritise this feature. These could include apps that use advanced encryption techniques, or platforms that allow users to have more control over their data and personal information.

• Virtual and augmented reality: As virtual and augmented reality continue to develop, there may be a rise in social media apps that incorporate these technologies. These could include apps that allow users to interact with each other and digital objects in more immersive ways or platforms designed for virtual events and experiences.

The success of any particular app will depend on several variables including its features, user-experience, marketing, and the overall trends and preferences of its target audience, but you can rely on the guidance and leadership of our digital experts to help shape the digital priorities for your luxury brand.