Luxury social media services

Social media is a hugely powerful marketing tool and a crucial way of creating meaningful, long-term relationships with the wealth audience. Yet the landscape is evolving at pace – it can be challenging to keep up. 

Our fully-managed social media service helps luxury brands to navigate these waters, maximise current opportunities, and prepare for the future through dynamic social media strategies with on point execution.

We manage your organic profile and integrate it with paid social media campaigns to ensure consistency and tangible, hard-hitting results. We are after all, a luxury performance consultancy that understands how to maximise your business KPIs.

We explore how wealth audiences consume content and have dedicated creative teams who build digital journeys for this demographic, encompassing creative, social trends, and music.

As with all our work, this is underpinned with strong data to benchmark the performance of our campaigns, adapt and learn for the future, and drive the best value.

We invest heavily in data and in the quality of our creative media to cut through the noise, delivering premium content with clear messaging.

We invest time and budget to understand the landscape of tomorrow to engage your audience with next generation media as well as creative that meets both the needs of your audience and your platforms.

From the expansion of TikTok and BeReal, to the Metaverse, we have experts whose sole focus is to test and understand the impact of these platforms for luxury brands.

We invest heavily in data and in the quality of our creative media to cut through the noise, delivering premium content with clear messaging.

Our best of breed social media experts ensure your media is suited to whichever platforms your audiences most engage with, while our data scientists ensure targeting is rigorously tested for maximum impact.

And for luxury brands with physical stores, this extends to optimising your Google Business Profile too. We treat it as a ‘social media platform within search’ due to its growing influence in that space.

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Our social Media services

Social Media Strategy

Crafting a bespoke social media strategy, underpinned by research, data, and exceptional content, is our foundation for success.

We delve deep into your brand’s landscape, from understanding competitors to identifying community interests.

With a focus on quality content and long-term relationships, we tailor each channel to maximise opportunities for your luxury brand.

The result? A cohesive social media strategy that resonates with your luxury audience and elevates your brand’s digital presence.

In order to design the right social strategy for your luxury brand, we must first understand the landscape you’re operating in.

This enables us to develop the right content for your audience. But more than this, it helps us understand which channels you should be in, the frequency of posting, the conversations to create, the influencers to engage, and which industries, communities, and partners to connect with.

By undertaking this structured approach, it ensures we build the right strategy and maximise the opportunities for your luxury brand on social.

A few of the key questions we’ll answer include:

  • What are your competitors doing?
  • What’s working well?
  • What conversations is your community interested in?
  • What content, messaging, and music will resonate?

We also know that luxury audiences appreciate brands that build a relationship for the long-term.

Therefore incorporating good quality content about the brand, its values, its projects, and its support of broader initiatives, e.g. charities, sustainability, and partnerships, is key.

We dig into each social channel to understand the opportunities and pull this together with the ambitions of your brand to help design the right approach, visual identity, TOV, and content needs.

Social media management

Our experts craft tailored strategies, manage content, and engage with communities. From scheduling to trend-spotting, we’ve got you covered.

Our goal is to raise your profile, offer customer support (if needed), improve the content and visual identity around your brand, and ensure you’re maximising news jacking and other social trends that are relevant to your brand.

At Giant Leap, we handle the end-to-end management from finding the right luxury personality, through to negotiating with their agents and developing the right ideation for the partnership.

We offer end-to-end social media management for luxury brands across all major platforms: Twitter, LinkedIn, Facebook, Instagram, Pinterest, and TikTok.

Our teams of luxury social media experts also monitor wider platforms, for example, BeReal, WeAre8, and Snapchat to look for trends and gather insights to inform our programmes.

We look to build the right strategy for each brand we work with, so our engagement levels, content direction, and creative needs are bespoke to suit each client’s social media strategy.

We also look to undertake scheduling, posting, channel management, and community engagement as well as building your channel by finding ‘like’ communities to engage with. This might be other businesses, influencers, or communities.

Due to the fact that most social platforms today are ‘pay to play’, we aim to maximise your engagement through boosting some of your organic activity.

This helps us to reach your current audience and raise awareness around key posts that have strong community engagement. Without using this approach, it would only be possible to reach around 0.5-3% of your brand’s community.

We often use this tactically alongside paid social media, so we can unify promotions and campaigns. These are then interspersed with boosted organic content to ensure we have a wider content pool to keep your community up-to-date.

Luxury brand ambassadors are often split into two tribes:

Firstly, your own team. We work with brands to upskill their team to become effective luxury brand ambassadors online.  

They are the heart of what your business is about and can dramatically increase mentions and follows, as well as post lucrative content around broader brand activity.  

This means you end up with a whole company of people posting high quality content that will raise your brand awareness on channels like LinkedIn and Instagram.

We often work with our clients’ HR team to build this type of activity into PDP programmes and get teams to work towards rewards schemes based on the content they create. A win for luxury brands but also a win for your team as they increase their own personas online.

Secondly, flagship celebrities. Working with them, and using their influence and presence to reach new audiences.  These ambassadors have large reach and strong influence on social channels and we can look to harness this on behalf of your brand.

Often these programmes are supported by wider smaller influencers but with a key celebrity or star influencer at the forefront of the campaign.

SOCIAL INFLUENCER PROGRAMME

Our social influencer programmes aim to unlock brand potential through carefully curated relationships that ensure targeted reach and credibility.

From niche accounts to industry stars, we find the perfect partners. Our tailored approach ensures on-brand content that resonates with both your community and theirs.

Influencers are often a lucrative way to build brand awareness and equity. We support in identifying relevant brand partners and ambassadors for activations, such as sponsored social content and events, in addition to outreach and ongoing relationship management.

We work with a range of influencers from small niche influencers who have a very targeted audience, to bigger stars in the industry who have commercialised their reach and following.

Whichever approach we take, and perhaps a combination of both, we look to steer luxury influencers on the right approach for your brand. We create tight briefs for them to work from and we QA all deliverables before posting to ensure they’re on-brand and meeting the needs of both your community and theirs.

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SOCIAL MEDIA FAQs

Wealth audiences want to engage with brands that resonate with their values, so the creative has to be elevated and premium, and the messaging must be on point and speak their language. This means working closely with the in-house brand guardians to get the right consistent look and feel of the brand for the digital platform. All our consultants come from a luxury brand background so this puts us in a great position to deliver social media management and strategy that you can trust to elevate your brand.

HNW audiences are present on most of the popular social media platforms, but depending on the campaign’s objectives, we might look at different platforms. TikTok wouldn’t be the right choice for a luxury brand aimed at older generations. However, our consultants are experts in understanding the right strategy across the social space to attract the right wealth audience for your brand, using first party data, lookalikes, and building advanced audiences with our data partners to deliver multi-platform campaigns.

The power of social media goes beyond building out audiences to target across all social platforms. It has an impact on brand, search, email, programmatic, and PR. Our strategists are on hand to ensure all activity considers not just the channel of execution but the wider benefits to other channels too.

Giant Leap offers multiple digital services, one of which is social media. We’re a performance agency at heart so we’re strongly driven by targets and ensuring we track business goals against our activity. For us, social covers all aspects, including organic management, paid promotions, and influencer or brand ambassadors across the full suite of social channels.

Yes, we have an extensive list of influencers we work with to amplify luxury brands via social media.

Our consultants are all hugely experienced professionals who come from the luxury space, both agency-side and in-house. Our strategists have a wealth of brand experience and our creative team ensures that assets are stunning, on-brand, and consistent across multiple social platforms.

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