SEO Content for Luxury Brands

It’s no secret that great content drives maximum performance. 

For us, this starts with in-depth research and a detailed understanding of your luxury audiences’ search behaviour online.  

From here, we build a portfolio of the questions and conversations your HNW audiences are having online around your products and services. And of course, an understanding of the keywords that will resonate with them too. 

We then prioritise the optimal content for your site, based upon three key types:

HERO SEO CONTENT

It’s no secret that great content drives maximum performance. 

For us, this starts with in-depth research and a detailed understanding of your luxury audiences’ search behaviour online.  

From here, we build a portfolio of the questions and conversations your HNW audiences are having online around your products and services. And of course, an understanding of the keywords that will resonate with them too. 

We then prioritise the optimal content for your site, based upon three key types:

HUB SEO CONTENT

Supporting smaller moments that are still important such as a new store opening or the launch of new products or services. For luxury audiences, we know how they consume content, what resonates with them, the publications they read, and the type of imagery and videos that reflect their values. With clear and easy-to-digest content, we give Google the right signals and supporting content to help your site begin to rank well for your new hub content.

HYGIENE SEO CONTENT

Hygiene content is more reactive, often driven by industry or legislative changes that affect your business operations. While it’s equally well-executed as hero and hub content, this smaller, bite-sized content can be quickly uploaded to your blog as and when needed. We work with you to ensure this content is well-structured and has the right backlinks in and out of your domain.

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