Luxury SEO services
Performance in search engines for luxury brands is so much more than gaining visibility for the right keywords, which, in itself, often carries its own set of rules. If you missed our research into optimised brand search for luxury hotels and the importance of local SEO tactics, you can catch it here.
AI algorithms are looking for exceptional site performance, speedy content delivery, and seamless user experiences; everything high net worth and ultra high net worth audiences expect from luxury brands.
Imagine investing in stunning creative media, only for it to be showcased via slow load times or hosted in an area of your site that doesn’t get high traffic volumes. We see this all too often.
Our SEO offering relies on the latest technology to ensure the backend functionality facilitates the exceptional look, feel, and performance that’s expected of your luxury brand.
Our SEO services
We prioritize fast-loading, content-rich sites for optimal performance with Google. Our 360-point check dives deep into your site’s technical elements, generating a detailed report for your developers. We address issues with page titles, meta descriptions, H1, H2, Alt tags, site speed, site maps, folder structures, subdomains, and language variations to ensure your site sends the right signals to Google for recognition.
Creating impactful content is fundamental for achieving high performance. We initiate the process with extensive research into the online search behavior of your luxury audience, curating their inquiries, discussions, and pertinent keywords. Subsequently, we prioritize three distinct types of content.
Google assesses backlinks to determine domain and content authority, understanding your priorities. Over time, irrelevant or broken links can emerge. We address this by disavowing poor-quality backlinks and swiftly rectifying broken, high-quality ones. We also proactively secure new, quality links from complementary sites in your luxury niche. This involves outreach to blogs, news sites, and industry domains, ensuring relevant content in exchange for a backlink to our targeted content. Our main objective is to enhance domain authority and secure a prominent Google listing.
Why is SEO so effective for luxury brands?
SEO is hugely effective for luxury brands because it provides consistent visibility for relevant search engine queries. Our customer-led campaigns match search intent and focus on the queries used by HNW audiences.
Is Giant Leap a dedicated luxury SEO agency?
Giant Leap is a full service performance agency with experienced luxury consultants who strategise and execute SEO to the highest standard. It helps that one of our co-founders is a thought leader in the SEO world and the other has run the world's largest luxury digital agency.
How will AI impact SEO for luxury brands?
Search engines are already using AI to assess content and improve the existing search algorithms. Anything that improves the experience of the user will help your brand to rank better and futureproof the visibility of your website. That said, we must always take a customer-led approach.
AI can be used to improve the onsite customer experience, which will impact your SEO performance. When users are more engaged with a site, Google will take this as an indicator of a great experience.
However, SEO opportunities for HNW audiences can’t replace the human touch. AI can’t understand values, style, tone of voice and other soft tangables that make luxury brands stand out from the pack.
How does Giant Leap stay ahead of the curve with the latest SEO trends and updates?
We were designed to be ahead of the curve. We’re already challenging the way agencies are built and this philosophy extends through all our services. We attend the major industry conferences and often speak at them. We meet weekly with the team to discuss the latest SEO industry news. We’re continually looking at ways to improve the website experience for the users to show search engines that we not only meet their standards, but exceed them; future-proofing websites for new SEO improvements.
What should you consider when appointing a luxury SEO agency?
We try to front-load the major SEO work at the beginning of the project, because for us, it makes no sense to drip-feed tasks. Hitting our marks early in the project gives the client more time to benefit from the changes.
Often our investment is lower or the same as a longer-term project but rather than taking 12 months to execute and see slow progress, we get the big changes done in three months and then reap the rewards. In our experience, this has a more tangible impact on SEO and the longer-term commercial gains.
What impact can paid search have on SEO?
Paid search and SEO have a symbiotic relationship. As a performance agency, we are always looking to make our activity as efficient as possible and take the reliance away from paid activity (where possible) to give it to organic. But equally, we know that improving a page experience with SEO and UX - even if we still need to pay for its visibility - helps to bring down the CPC (cost) of winning the auction for that keyword. Therefore, using both approaches is a win-win arrangement.
But more than this, it’s also search engine best practice. Over the longer-term, your site will naturally gain more authority as you improve the overall user experience; this is rewarded by search engines, helping you to stay head and shoulders above your competition.