Luxury PPC Services
We understand how luxury consumers search online and we segment their search behaviour into four categories: Affluent, Wealthy, HNW, and UHNW.
On a global scale, we’ve outlined how to make the best use of PPC budgets by targeting the right consumers in the right geo areas with the right content based on their intent to purchase. This means we can closely target our wealth consumers and meet their needs around the desirability, exclusivity, pedigree, and history of your brand.
When running Luxury PPC campaigns, it’s important to fine-tune conversion rates by ensuring we have strong creative content that’s reflective of your audiences’ needs as well as the right messaging that speaks their language.
We advise brands to stay away from discounting; this devalues luxury, however, you can drive greater exclusivity through rewarding value and frequency of shopping. We work with our clients to look at how best to offer this to their loyal base.
Lastly, we use the right platform for the right region, such as Yahoo (Japan), Yandex (Russia), and Google Ads and Bing (Middle East, Europe and America). We also have partners on the ground in China who can help to drive the best impact if you’re looking to expand.