Luxury Digital Out Of Home (DOOH)
Building out from our programmatic platforms we have a number of relationships with luxury DOOH providers. This means we can elevate your brand at scale, from tube stations to digital TV.
We are careful to ensure that we take a highly-targeted approach, looking at specific wealth areas within cities as well as high-volume traffic areas such as airports (premium lounges) and digital displays around high-end shopping areas. Or targeting digital TV in wealthy postcodes.
We buy media across a range of digital displays, from big expansive formats in Piccadilly through to digital billboards in shopping arcades. We tailor the programme and ideation based on your branding and business goals.
Outside of this, we ensure that we’ve not only developed the right media plan, but that we’ve implemented the right creative strategy for your luxury audience. This is where our branding consultants come into their own. They look at research, digital social trends, cultural moments, music, and luxury insights to generate ideas that truly cut through the noise and help to build your brand.