Luxury paid media
We’re a performance-driven consultancy, which extends to our luxury paid search too.
Our team of experienced paid consultants slice through the data, layering it with highly-targeted keywords.
The result? An influx of highly relevant clicks from prospects already in the market for your luxury brand’s products/services.
The constant evolution of the ads offering presents the opportunity to continually test and evaluate new technologies to understand the implication and benefit for brands. From Hotel Ads and building out feeds and automation, through to the benefits of Performance Max and how to drive best results through a tailored approach to utilising your budget.
Here at Giant Leap Digital, we believe all platforms and tech should underpin the delivery of the brand experience. This extends through everything, including paid search. We not only look at ‘in-platform’ improvements, but we incorporate the website, CRM, and overall customer experience of their digital journey and optimise each and every touchpoint.
Our paid Media services
Segmenting luxury consumers into Affluent, Wealthy, HNW, and UHNW categories, we optimize search budgets globally. This allows precise targeting with intent-based content, meeting their desires for exclusivity and brand heritage. We enhance conversion rates with tailored content and messaging, emphasizing exclusivity over discounts. Utilize platforms like Yahoo, Yandex, Google, and Bing for specific regions, with on-ground partners in China for expansion.
Paid media is crucial for effective social outreach due to platforms’ commercial nature. Organic posts typically reach only 0.5-3% of your audience. We tailor strategies, from boosting posts to embedding product feeds, aligning with revenue goals. We analyze CRM data for cross-selling and segment audiences for precise targeting. Our approach prioritizes long-term relationships over immediate sales, promoting engaging content to build a loyal following of premium customers.
We employ a range of platforms, such as DV360, along with luxury partnerships like Crimtan and BlisMedia, selected for their ability to target a high-end audience of over 6 million monthly users on premium UK publications and to deliver visually compelling formats that achieve engagement rates of up to 4% for luxury brands, ultimately boosting brand reach. Our global execution extends to affluent markets across America, Europe, the Middle East, Asia, and key territories in India, South Korea, Japan, Hong Kong, and Singapore.
We leverage programmatic platforms and key partnerships with luxury DOOH providers to amplify your brand across diverse channels, from tube stations to digital TV. Our approach targets specific affluent areas and high-traffic zones like airports and upscale shopping districts. With tailored media plans and creative strategies, our consultants draw on research, digital trends, and luxury insights to make your brand stand out.
Paid Media FAQS
How does paid search or PPC differ for luxury brands?
Paid search (PPC) for all audiences needs to go beyond keywords. Of course, keywords are a part of it, but we need to use audience data, first party data, locations, and demographic targeting to ensure our Ads are visible to our targeted wealth audiences. We also look to identify a focused keyword universe to identify HNW audiences from the kind of queries they’re using - utilising longtail keywords to cut through the lower value audiences.
How will AI impact paid search for luxury brands?
AI is a big part of search engines, both using algorithms in organic search as well as features in paid search, such as Performance Max.
That said, for luxury brands there will always need to be a human element to QAing to ensure high standards are achieved, while also offering detailed optimisation and clear strategic direction. We also need to ensure reporting is demonstrating the true value of the channel. These insights need to be created by humans.
How do you manage the relationship between PPC and SEO for luxury brands?
SEO and PPC do exist in the same space. This is why we always look at the relationship between the two. There’s an incremental traffic increase if you have results in both paid and organic listings. However, the cost of that incremental traffic and subsequent conversions needs to be monitored closely. We see listings for both both brand and non-brand and continually assess the effectiveness of having one, or both, listings present.
Is Giant Leap a specialised luxury paid search agency?
We are a performance agency at heart, so we have extensive experience in the paid search space. Our agency model means we attract the very best talent, both in execution and strategy, to run effective paid search campaigns. That said, due to our broad range of services we really do integrate with other channels to ensure maximum return for our clients.
What should you consider when appointing a paid search agency?
Giant Leap Digital is a new breed of paid search agency. We only employ senior consultants who are experts in their given field of expertise: Google, PPC, TikTok, Shopping channel etc.
Our experienced team works efficiently, delivering projects quicker and to a higher standard. While our distributed working practice means we are cost efficient, helping your budget to go further.
Most importantly, our personal approach means we’re always on hand to help you navigate the finer details using our extensive experience of working with luxury brands in the paid search space.