Lace Wallet
Unlocking business insights through a comprehensive analytics audit.
About the brandÂ
Lace is a fast-growing crypto wallet that places data at the heart of its decision-making. However, as the business scaled, questions arose around whether its existing analytics platforms were configured correctly and whether the insights being generated were both accurate and actionable. With decisions tied closely to user behaviour, product adoption, and community growth, clarity in tracking and reporting became essential.
The Request
The brand required a full audit of its GA4 and Posthog implementations to confirm that data tracking across both app and website environments was reliable. Beyond ensuring accuracy, Lace also needed a clear set of KPIs designed for senior management, enabling leadership to make informed, evidence-based decisions.
The Brief
Giant Leap Digital was tasked with conducting a comprehensive review of all tracking and reporting platforms. The scope included identifying gaps and inconsistencies, developing a KPI framework tailored to senior management needs, and recommending data visualisation tools that would make performance insights accessible and strategic.
Giant Leap Digital has been incredibly supportive as we begin our partnership. Their proactive approach and deep understanding of digital strategy give us confidence in achieving our goals together.
The Process
Over the course of two weeks, we audited more than 100 data points across GA4 and Posthog, carefully differentiating between app and website data sources. This allowed us to identify critical issues, such as misfiring events, untracked conversions, and duplicated metrics, which were creating blind spots in reporting. In parallel, we worked with senior stakeholders to define business-critical KPIs that would give clarity on performance at both an operational and strategic level. Once the framework was in place, recommendations were made on data visualisation tools to translate complex datasets into dashboards that were both accessible and actionable.
Impact
Early findings uncovered key business insights and significantly improved data accuracy across both app and website tracking. Senior management now has a clearer view of performance and a structured KPI framework that informs strategic decision-making. The project remains ongoing, with dashboards and reporting tools being continuously refined to ensure that Lace’s leadership has the clarity needed to scale confidently in a competitive market.
