Currency Cloud
Consultancy to improve the conversion rate of CRM campaigns and PPC copy.
About The Brand
Currency Cloud, owned by Visa, is a global leader in foreign exchange. They enable businesses to transfer payments internationally with ease and at low cost.
The Request
The sales team at Currency Cloud sought to strengthen relationships with their partners by running campaigns to introduce new features and highlight opportunities around partnerships and FX market developments. However, they lacked marketing expertise and an understanding of how to create content that resonates with end users.
The Brief
To support campaign ideation, developing content that would strongly resonate with Currency Cloud’s community, giving them compelling reasons to engage and ultimately improving content and media performance.
Giant Leap Digital are absolute experts in luxury and have had a great experience working with them across all digital channels.
Impact
We trained Currency Cloud’s in-house sales team to build campaigns with higher engagement and greater community value. By demonstrating how well-structured, story-driven campaigns deliver stronger results, engagement rose by 80% and 1,500 new users were driven to the site. Moreover, the sales team were equipped with the skills and frameworks to replicate these techniques in future campaigns.
