Valangin Brenets
Marketing consultancy to empower internal teams and drive SEO growth and visibility.
About the Brand
Luxury is often defined by a feeling—the warmth of a cashmere jumper on a winter’s day, the indulgence of fine materials against your skin. Valangin Brenets razors evoke this same sense of refinement. From the guilloché handle and diamond-encrusted hilt to the unparalleled closeness of the shave, every element has been crafted to embody true luxury. With each piece created as a collector’s item, the brand has positioned itself at the pinnacle of luxury grooming.
The Request
Valangin Brenets recognised that while their products exuded exclusivity, their online presence had yet to achieve the same impact. They needed to strengthen digital visibility, generate more qualified leads, and ensure their storytelling resonated with discerning global clients who value craft and rarity.
The Brief
Giant Leap was engaged to shape the overall marketing strategy, reviewing everything from brand proposition and creative direction to messaging, tone of voice, and the go-to-market approach. The consultancy needed to unlock hidden opportunities while creating clarity for internal teams tasked with scaling the brand.
My brand took a Giant Leap forward working with GLD. Very impressed with the team's depth of knowledge and willingness to support me.
The Process
Our consultancy began with an in-depth audit of the brand’s assets, audience touchpoints, and competitive landscape. We identified strengths in heritage storytelling and craftsmanship, and then mapped untapped opportunities across technical SEO, content optimisation, and PR outreach. The engagement focused on equipping Valangin Brenets’ internal teams with a detailed roadmap, including actionable steps for content development, link-building, and visibility enhancements. We also advised on positioning strategies that reinforced the brand’s ultra-luxury narrative.
Impact
Within six months, Valangin Brenets saw a +30% increase in qualified leads, a +50% uplift in ranking keywords, and a +100% growth in page one keyword visibility. Beyond the numbers, the brand was left with a clear, actionable strategy to sustain digital growth and maintain its reputation as the world’s most exclusive shaving company.
+100% growth in page one keyword visibility
+50% uplift in ranking keywords
Increase in qualified leads
within six months