San Lorenzo
Driving qualified leads for the Cannes Yacht Show from the UK market.
About the Brand
Sanlorenzo is synonymous with exceptional Italian design and craftsmanship, creating some of the world’s most elegant and distinctive superyachts. With a reputation built on precision, artistry, and exclusivity, the brand continues to shape the luxury yachting industry on a global scale.
The team at Giant Leap Digital truly understands our vision.
The Brief
As Sanlorenzo expanded its global presence, the UK team engaged Giant Leap to support growth through a full-funnel marketing approach. The objective was to engage HNW and UHNW audiences, nurture long-term relationships, and build trust that would translate into conversions at major yacht shows.
The Process
Ahead of the 2024 Cannes Yacht Show, Giant Leap executed a test campaign over eight weeks. Leveraging our partnership with Mastercard, we targeted new wealth audiences across the UK with a segmented approach: Lifestyle, Artisan, Adventure, Made to Measure, and Onboard Living. Each group was served bespoke 10–20 second short-form videos, designed to build affinity through storytelling. Once engagement reached peak levels, we followed up with VIP invitations to the yacht show, maximising conversion potential.
Their comprehensive marketing solutions have elevated our brand’s digital presence, delivering outstanding results in a competitive industry.
Impact
The campaign achieved a +150% increase in brochure downloads, a +400% uplift in site traffic, and over 1 million impressions across premium publications including Vogue, Robb Report, Harper’s Bazaar, and Forbes. Importantly, it generated a strong pipeline of qualified leads for the Cannes event, all while maintaining an exceptionally low CPC of £1.48—proof that luxury audiences can be reached with both impact and efficiency.
Importantly, it generated a strong pipeline of qualified leads for the Cannes event, all while maintaining an exceptionally low CPC of £1.48—proof that luxury audiences can be reached with both impact and efficiency.
The campaign achieved a +150% increase in brochure downloads, a +400% uplift in site traffic
Impressions
Across premium publications including Vogue, Robb Report, Harper’s Bazaar, and Forbes.