Payoneer
Accelerating app installs through paid acquisition campaigns across nine markets.
About the Brand
Payoneer sought to scale app adoption by layering paid acquisition on top of organic ASO improvements.
The Request
To deliver cost-effective paid campaigns aligned with organic optimisation, maximising installs and brand visibility.
The Brief
Giant Leap’s role was to launch paid acquisition campaigns, test creatives and audiences, and continuously optimise performance using real-time data.
Great output and high quality of work! Pulled together Creative, Media and Data to drive incremental impact for Luxury brands! Recommend!
The Process
- Deployed paid app install campaigns optimised for efficiency
- Tested creative variations and audience segments
- Applied ongoing budget reallocation based on real-time results
- Ensured alignment between paid campaigns and organic ASO
Impact
Incremental installs rose by 20% within the first month. Campaign performance benchmarks were established for scalable growth, creating strong synergy between paid and organic channels.
