Lace Hotels
Development of four digital ads to simplify crypto investing, debunk jargon, and engage audiences.
About the Brand
Lace is a new crypto wallet developed by Input Output, the creators of Cardano. Launching a wallet requires more than robust technology—it demands a compelling proposition that translates complex concepts into accessible language for everyday users.
The Request
Lace needed to communicate crypto concepts in a way that was both engaging and easily understandable, targeting users who might feel intimidated by technical jargon.
Giant Leap are the go-to agency when it comes to luxury performance marketing.
The Process
Giant Leap identified gaps in market understanding and crafted a series of four short-form educational videos (each under five minutes). Topics included: Blockchain basics, Stake pool benefits, Decentralised apps (dApps), and NFTs. Each video combined high-quality graphics, live-action filming, and actors. We also created shorter, snackable versions optimised for TikTok, YouTube, and Spotify to reach audiences across multiple channels.
They truly understand wealth audience and how to adapt marketing campaigns to drive the best engagement and conversion from them. Working with them on global campaigns has been hugely rewarding as their dedicated in-market client services team have helped us make a step change.
Impact
Four high-production educational videos were delivered, complemented by social cut-downs. The campaign improved community understanding, engagement, and brand visibility, positioning Lace as a trusted and approachable wallet in a highly competitive crypto market.
