80% increase in campaign engagement
1,500 new users driven to the website
100% of the in-house sales team trained
The Brief
To support campaign ideation to develop ideas that would have strong resonance with Currency Clouds community, giving them compelling reasons to engage with the content and improve overall engagement across content and media.
The Request
The sales team at Currency Cloud looked to improve relationships with their partners through running campaigns to introduce new features and explain opportunities around new partnerships and the FX market developments. However, they did not have experience of marketing or how you develop content that is appealing to the end user.
The Process
Workshop with Currency Cloud looking at audience first issues and solutions to build into a new CRM campaign. We then developed a campaign ecosystem, looking at all the touch points and how users would engage with them, offering a digital journey through iterative emails over a six week period. Alongside this we developed copy and images for the team to use as well as the PPC ad copy to run alongside the campaign so if users searched around our topics that would be directed back to our ecosystem.
The Results
We trained Currency Clouds in-house sales team on how to build better campaigns that had higher engagement and wider value for the community. Demonstrating how a well structured, story driven campaign can add much greater value. We saw engagement raise by 80% and drive 1500 new users back to the site. Moreover, we trained the Currency Cloud Team on how they can use these techniques in the future.
Why CRM & PPC Matter for Luxury
Turning Audience Engagement into Meaningful Relationships
Luxury marketing is not simply about reaching more people — it is about creating relevant conversations with the right audiences. CRM and paid media allow brands to understand customer needs, personalise communication, and guide audiences through a more meaningful journey.
By connecting data, storytelling, and targeted campaigns, brands can move beyond transactional marketing and build stronger relationships that drive long-term loyalty.
Contact us
Transform your digital performance.
If you are looking to unlock growth opportunities, please get in touch and tell us about your brand, goals and challenges. We will be in touch shortly.
Thank you!
Thank you for your enquiry. We will be in touch soon.
