Giant Leap were brought in to help develop the right marketing strategy, while also undertaking support for the website’s long-term SEO health and support campaigns through the use of Social media and Google. The overarching goal was to drive high-quality leads for the sales team. The specific campaign objectives focused on building out paid social to address audience needs via high-end creative development across six key market insights, refining the UX and website tracking, establishing a stronger value proposition, and building out robust paid search campaigns to effectively reduce and remove account waste.

We used a mixture of creative and targeting to help support these goals, beginning by refining the core messaging to better reflect the emotional and practical benefits of later living at Auriens. From there, we rolled out a full-funnel digital strategy combining performance-led paid media with a robust SEO programme and targeted social campaigns. Creative played a crucial role: we produced a suite of evergreen digital assets designed to engage a nuanced audience, including adult children, retirees themselves, and key intermediaries. We utilised a range of paid media, influencers, and partnerships to drive visibility while simultaneously ensuring the website was in the best possible technical health to capture organic search and improve local digital visibility.