Strengthened 1PD data and brand awareness globally.
+267% increase in bookings
+100% increase in website traffic
The Brief
To create a more relevant and premium brand experience for Chenot’s HNW audience, while developing a connected social and paid media strategy that could strengthen brand engagement, improve audience targeting and drive measurable commercial growth.
The Request
Looking to change their approach in 2025, Chenot recognised that bringing in a luxury specialist agency would help the business to make a step change in both the visual identity across the social space as well as the performance from paid media. Bringing in a global wealth audience to support them with their wellness needs.
The Approach
Following a brand workshop in Switzerland, we refined Chenot’s brand positioning, audience profiles, messaging and visual direction to better reflect its business priorities and growth opportunities.
We developed a new social media strategy centred around Chenot’s core brand pillars, strengthening its Instagram presence through a considered mix of brand storytelling, campaigns, services and lifestyle content.
Alongside this, we restructured paid media activity, introducing a global targeting strategy focused on high-net-worth audiences, with tailored creative and messaging to reach different audience groups and support the customer journey.
The Results
Chenot saw 38.4% growth in website users, a 52.3% increase in new visitors and 29.1% growth in returning users. Booking page views increased by 33%, while Meta leads rose by 250%. Google Ads also delivered a 68% increase in conversions, a 19.3% improvement in return on ad spend and a 14% reduction in cost per click. In the GCC region, Google Ads conversions increased by a further 42%, demonstrating stronger digital engagement, audience acquisition and campaign performance.
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